The Changing Role of Email Marketing
The days of indiscriminate email blasts are long gone. Part of this shift is due to the changing role of marketing itself from a broadcast or interruption process to an attraction process. More than ever before, educators are in the driver’s seat of any relationship that develops between them and your organization. They will research […]
The Importance of Engaging Subject Lines and Preheaders for your Emails
Testing each component of your email should be part of every campaign. Two make-it-or-break-it elements in terms of open rate and engagement are the subject line and the preheader. Even if a reader is predisposed to open emails from you, the subject line and the preheader usually determine whether a particular email gets opened or […]
How to Choose Your Best Social Media Channels
Every time you turn around it seems like there is a hot new social media channel competing for our attention. As a marketer, how do you decide where your company should focus its time and resources? The good news is, you don’t need to be on every social media platform. Even with all the buzz […]
7 Tips for Creating Successful Lead Generation Email Campaigns
Experts agree about the importance of email in generating leads. According to Marketing Profs, email is still the highest performing digital marketing tactic we have in our tool kits. Marketing Sherpa reports that email is the primary lead generation tool with 81% of survey respondents stating email is their most effective channel for lead generation. […]
The Essentials of Marketing Automation
When it was first introduced, marketing automation software was designed to send emails. Now it is infinitely more robust and offers a range of marketing automation tools including those for social marketing, data management, and predictive analytics. According to Hubspot, a marketing automation platform makes it easier for companies to schedule their emails, segment their […]
How to Re-engage Inactive Email Subscribers
There is an old maxim in marketing: It’s less expensive to generate business from existing customers than it is to land new ones. This has certainly proven itself in education subscription businesses such as magazines and software licensing, where renewals are far more profitable than new subscribers. And if you know your acquisition cost per […]
6 Basic Email Analytics to Start Tracking Today
All signs point to the incredible value of email marketing for everything from building brand awareness to improving lead generation to driving sales. Educators in particular rely on promotional emails to learn about the numerous teaching solutions available to them, including supplemental materials, classroom supplies and professional development materials. In fact, 66 percent of respondents […]
Keep it Clean! The Importance of Data Hygiene to Sales and Marketing Efforts
Data is an education company’s most important asset. Accurate data allows company leaders to make good decisions about business initiatives. Creating marketing and sales programs that efficiently generate qualified leads depends on clean, accurate data. Maintaining data hygiene in databases means that each area of the company is working with the same data for an […]
6 Lessons for Improving Email Response and ROI
Agile’s February 2017 survey reveals that most educators receive fewer than 20 emails about education products and services daily. This is good news for education marketers, suggesting that the inbox continues to be a great place to connect with administrators and teachers.Learn more about how educators are interacting with one of our favorite marketing channels, […]
Overcome the 5 Hurdles to a Successful Email Marketing Campaign
Email is an effective way to communicate with today’s educators. Not surprisingly, 51 percent of Curriculum Directors told Agile that they like learning about edtech through emails. However, email as a preferred method of communication extends beyond those more tech-savvy educators. In Agile and SheerId’s 2016 Teacher Spending and Loyalty Survey, 66 percent of teachers […]
{Survey Results} How Educators Interact with Email — Part 1
{Survey Results} How Educators Interact with Email — Part 1 In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 1 of our survey […]
{Survey Results} How Educators Interact with Email — Part 2
In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 2 of our survey results reveals how administrators and teachers interact with emails daily. […]
Turn Educators into Customers with Conversion Rate Optimization
Your marketing strategy has successfully driven educators to your website. Congratulations! You did it! All of the work you’ve put into crafting your marketing campaigns has led you to this point. You’ve reviewed your customer and prospect database and created segmented lists. You’ve targeted email campaigns specifically to those lists. You’ve optimized landing pages to […]
How Can Email, Social Media and Online Advertising Work Together?
By: Connie Davis, Director of Strategic Accounts The triangle’s three sides make it the strongest shape in nature. It’s scientific fact. Another fact: Email, social media and online advertising are stronger together than they are in isolation. These three channels in particular are especially important to marketers for building pipelines and driving early-stage engagement. • […]
4 Steps to Microtargeted Education Emails
4 Steps to Microtargeted Education Emails By Courtney Pederson, Director of Strategic Accounts You’ve just finished reviewing the results of your latest email campaigns. Are you left wondering how to get higher open rates and more click throughs? Change how you talk to your prospects. Deploying highly targeted emails to smaller, niche groups of educators […]
5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions. We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen […]
A Practical Guide for Email A/B Testing
Developing a routine testing program is a critical factor for optimizing the effectiveness of your email marketing program. Our audience of educators has a high level of concern for unsolicited emails. Like most professionals, their inboxes fill daily with appeals of all sorts. The more tech savvy the educator, the more likely they are using […]
Your Guide for Aligning Your Marketing to the K12 Education Purchasing Cycle
Education, like most industries, has a purchasing cycle. In order to nurture educators down the path to purchase, it’s important to align your marketing and communications to every stage. You must deliver the right information to educators at the right time, and give it to them in the right place and format.
{Checklist} Create CAN-SPAM Compliant Emails with Certainty
According to Agile data, most administrators and teachers receive as many as 20 emails about education products and services daily. This doesn’t even take into account the non-education promotions that arrive in their personal and school inboxes every day. Making CAN-SPAM something that can’t be ignored.
Free Template: Education Marketing Content Calendar
The education purchasing cycle is long. To convert education leads into loyal customers, you must follow them throughout the entire process delivering carefully timed and well-crafted content on multiple channels. Between emails and direct mail, social media and your website, projects can easily slip through the cracks. Download your free marketing calendar.
Learning.com Leverages Agile Data and Tools
Putting Agile Data to the Test The relationship between Learning.com and Agile began in 2016, starting with a practice familiar to all marketers: An A/B test. Curious to compare Agile’s data performance to its competitors, Learning.com ran a side-by-side test. Lisa Datka, Vice President of Marketing for Learning.com, shared the results: “The response was […]
4 Ways to Succesfully Sell to Schools
Your success in selling into schools is impacted by robust and quality data, insightful reporting, relevant creative and use of the right mediums. Hear about our latest innovations across these four key areas. Learn from our experts the proven best practices for improved effectiveness in selling in to schools.
The Power of the Ecosystem: From Contact to Close
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Identifying and Courting your Highest Value Prospects
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.