Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]
The Real Story Behind Back To School
Back To School: As told by classroom teachers. Teachers have a meaningful impact on students and families – and engaging with this group of professionals is just good business. So, what does back to school really mean? And, what do teachers really need to make this time of year successful? Listen to our latest annual […]
Don’t Cool Off For Summer
Listen to VP of Sales, Derek Dallmann and Managing Partner/CIO, Verlan Stephens as they cover key marketing elements and strategies to make the summer months heat up your 2019 strategy and get you ready for back-to-school. We’ll cover: – Website updates to make sure you’re back-to-school ready – Building a social strategy to reach educators […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]
Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
K-12 Education Marketing Cycle Calendar
The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Programming Tips for Mobile Devices
Programming Tips For Mobile Devices Checking email is the most popular activity on smartphones. The widespread use of mobile devices has created new challenges for email designers and programmers. Now, instead of designing and programming for a standard monitor size, you’ve got to think about how your content will display on everything from a 54″ […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Create your own educator contact lists for sales, direct mail and email.
Educator Contact Lists Created Easily – Start building your list now! Creating your own lists of teachers or lists of principals in a specific district, school or state is easy and cost-effective with Prospector. Connect with the right educators or librarians in a single state or across the country when you create your own teacher […]
The continuing value of a current and accurate educational contact database
The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]
Looking Good!: Troubleshooting Email Display Problems
During this hour-long webinar broadcast on November 19, 2014, email marketing and coding expert, Geoff Phillips from EmailOnAcid shares his insight on how to test, what to look for, and tips and tricks for getting your emails to look the way you want in some of the most used email browsers. Geoff reviews: All the […]
Complying with CAN-SPAM
The CAN-SPAM Act was first enacted in 2003 and updated in 2009. The law establishes the rules for commercial email and commercial messages. It gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. Complying with the CAN-SPAM Act is quite easy. Don’t […]
Offers That Teachers Find Most Compelling
Offers That Teachers Find Most Compelling Ever wonder what offers make educators respond most to emails? We have the answer! Source: Survey of 946 educators completed by Agile Education Marketing and SheerId, June 2014
Tips for Writing Email Subject Lines
The email subject line is the primary driver for someone to either open your email or simply delete it. So what works with subject lines? Clarity: Tell recipients exactly what they can expect when they open your email. Be specific and clear. Relevance: Incorporate subjects or grades taught so recipients know the message specifically pertains […]
Getting it right with Social Media!
With social media being one of the most cost-effective forms of advertising today, Agile Education Marketing can connect your products and services to the people most likely to be interested. Join Ryan Fox, Director of Digital Strategy for Agile Education Marketing, Teresa Lawlor, Digital Strategist for CA Technologies and Brandon Jones, VP of Client Success […]
How to Make Your Landing Pages a Conversion Machine
Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to ….
How to Keep Your Emails out of SPAM Filters
Deliverability is the first hurdle in successful email marketing. It may surprise you to learn that even if you have your customer’s permission to send emails, spam filters can block 10%-20% of those emails. While all spam filters work basically the same way – it’s a point-based system – there is no industry standard. What ….
Ad Retargeting Increases Your Long-term ROI
Enough studies have shown that 90-98% of your website’s visitors leave without interaction that we can accept it as fact. Many companies have had success in converting some of those 90-98% to customers through ad retargeting programs. So what is ad retargeting, how does it work, and how can your company benefit? In a retargeting ….
How to Improve Your Email Results
Email is one of the most powerful tools in the marketing toolbox, and the most successful email marketers are the ones who regularly review, analyze, and test their campaigns. The reason? Even with proven campaigns, there are opportunities to improve results that can contribute to the bottom line. Let’s look at several key areas: Content: […]
Boost Your Conference ROI with Targeted Emails
The first rule of email marketing is, “It’s not about you.” Even though you have metrics to meet, any email campaign that puts your company first will get derailed before it gets to your customer’s inbox. Whether you’re building one email or a campaign, you must focus on the needs of your audience. Start by […]
The Changing Role of Email Marketing
The days of indiscriminate email blasts are long gone. Part of this shift is due to the changing role of marketing itself from a broadcast or interruption process to an attraction process. More than ever before, educators are in the driver’s seat of any relationship that develops between them and your organization. They will research […]
The Importance of Engaging Subject Lines and Preheaders for your Emails
Testing each component of your email should be part of every campaign. Two make-it-or-break-it elements in terms of open rate and engagement are the subject line and the preheader. Even if a reader is predisposed to open emails from you, the subject line and the preheader usually determine whether a particular email gets opened or […]