Webinar: From Prospects to Customers
Businesses across the education industry have embraced marketing automation as a way to streamline and improve communication with prospects and customers alike. But are you using your marketing automation software at every touchpoint of the customer life cycle to improve efficiencies and drive revenue?
Leveraging Data to Craft Targeted, Engaging Sales & Marketing Strategies
Having good education data to power your sales and marketing initiatives takes a lot of work — we know that firsthand. Watch this webinar, originally broadcast on June 21, 2018, to learn how Agile Education Marketing has built the best database in the market, what’s unique about it and innovative ways you can use the information we gather to fuel lead gen and close more sales.
Email Strategies to Drive Your Business from Start to Inbox to Dollars
Today’s cluttered communication landscape delivers over 100 emails a day to the average person. So how do you stand out?
The Business of Selling to Schools
Are you in the process of creating a business plan or crafting a marketing strategy for K-12 education? Then watch this one-hour webinar to gain valuable insights into the world of educators that will help you connect with, engage and sell to this powerful group of consumers.
Prospector Basics
What Policy and Funding Changes Are Brewing in DC?
With ESSA in full swing, a revised 2019 proposed federal education budget on the table, and a year with the current administration on the books, it’s time to take a look at what’s going on in Washington and possible impacts on K-12 education.
How it all began
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Get Your PD Moving Improve Teacher Outcomes with Animated Videos
As product developers, how do you ensure your products are driving instructional change? Research shows that in order for instructional practices to truly change, and therefore positively impact student achievement, professional development needs to occur over time. Traditional, workshop-based PD isn’t effective, but learning via video is.
School Improvement Under ESSA How States are Adjusting & What It Means for Your Business
ESSA dramatically changes how states and districts identify and intervene in underperforming schools. With 15 of the first 17 ESSA plans approved and 30 more submitted for review, we’re starting to learn how states plan to address the new rules, new categories, and new standards of evidence.
Traveling Together Aligning Your Sales Marketing to the Education Buyer’s Journey
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Evidence Based Learning: The Impact on EdTech
One of the overarching goals of the federal Every Student Succeeds Act (ESSA) is to encourage evidence-based decision-making. This presents many challenges to districts as they work to build evaluation and evidence into policy, practice and systems.
Draining the Swamp What Does it Mean for Education Funding
There are a lot of unknowns right now about the future of the Department of Education and the federal budget. Yet districts and schools have no choice but to move forward with budgeting for the 2017-18 school year and transitioning to ESSA. Watch this hour-long webinar, orignially broadcast on April 20, 2017, to learn what […]
The K 12 Edtech Market 6 Strategies for Success
Marketing, selling and implementing edtech in the K-12 marketplace is complex and demanding. But with persistence and perspective, it is possible to reach scale and improve the educational experiences of large numbers of students while succeeding financially.
Looking to the Future How EdTech Vendors Can Lead Schools to Be Future Ready
We know personalized, research-based digital learning helps all students achieve, but making the transition to this type of instruction is no easy task for districts and schools. Infrastructure, processes, people, and technology must shift and change. And we all know change is hard.
An Educators Perspective on EdTech in the Classroom Trends and Connection Strategy
What is the state of education technology in 2017? What are educators looking for, and what are the best ways to reach them with information about your products and solutions?
Show & Sell The Power of Animated Videos
Video is becoming the most powerful and effective marketing tool for online businesses. There are good reasons: One third of all online activity is spent watching videos, and after watching a video, 64 to 84 percent of users are more likely to buy a product online. And the power of video is not limited to online viewing. People are 43 percent more likely to be persuaded by a speaker’s presentation when they include visuals—and because videos use both visuals and audio, they are even more effective than visuals alone.
Webinar: Evidenced Based Marketing
Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.
Fresh from the Feds ESSA Accountability Rules & Regs
Agile Education Marketing and our partners, Acumen Partners and GreyEd Solutions, will present the fourth installment in our ESSA webinar series. These ESSA experts will share:
It’s All About the Money ESSA Rules and Funding
The 2016-17 school year is the big transition year for the Every Student Succeeds Act (ESSA). Applications for Title I and other formula grants began in July and other federal grant programs go into effect in October. What’s changed and what do you need to know about how schools will fund purchases under ESSA?
Email Smarts: Optimizing Your Campaigns to Improve Response
With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.
Power Buyers Parents’ Impact on School Purchasing
Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase. During the hour-long webinar you’ll learn: The […]
ESSA Update: Staying Relevant and Competitive in a Changing Market
Earlier this year, Agile partnered with Acumen Partners to share insights about the new ESSA legislation and its expected impact on the US K-12 Education market. As Spring 2016 is winding down, it’s time to turn our attention to the challenges we’re faced with for back-to-school 2016 and beyond.
Educational Standards Today Bringing Early Childhood, CCSS and CTE into Focus
Does a product align to standards? How will this product or program help students gain the skills needed to meet standards? These are just some of the questions educators ask when evaluating new products. As the standards landscape shifts, it’s more important than ever that educational publishers stay current national and state standards—and that can be a challenge!
Tech in Today’s Schools What EdTech Vendors Need to Know
A 2015 survey of district IT leaders by the Consortium for School Networking found that over half believe that their districts’ instructional materials would transition to digital to a “substantial” extent over the next three years*. How can curriculum, software and hardware developers help districts with the digital transition and what do districts expect from their vendors?