email best practice

Free Guide: Email Marketing Best Practices

Everything you need to know to be an email marketing pro! Email has been a staple of the education marketer’s toolbox for a long time now. While it may not be the newest and shiniest marketing tactic, it’s one that can consistently deliver good quality leads and high ROI.

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Free Guide: Be Buyer Aware

A number of people are involved in education purchasing. Some are influencers, making recommendations for education solutions. Others are decision makers who approve purchases and sign the final contract. No matter their role, you must reach them all to build awareness for your brand.

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Infographic: Make the Grade with Teachers

What motivates educators to act and how do you gain their trust and loyalty? Take a look at our infographic about teachers’ purchasing preferences to learn tips for: • Grabbing teachers’ attention • Earning loyalty through worthwhile offers • Reserving your share of teachers’ purchasing dollars

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K-12 education marketing calendar

K-12 Education Marketing Cycle Calendar

The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.

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Reach teachers on social media : infographic

Infographic: Reach Teachers on Social Media

Teachers can use social media in a number of ways. They might pin reading activities to their Pinterest pages or use YouTube to break down a complex math equation. Sites like Google+ allow them to connect with colleagues and communicate with students.

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