Webinar: Influencer Marketing in Education
Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.
Digital Learning: My new favorite representative(s)
Digital Learning: My new favorite representative(s), and how he/she wooed me in the time of Corona. By: Craig Perrier Remember when you first started working with schools? Think back to those days. What parts of your professional self were elevated by the freshness of the job? How proactive were you with clients? What was your […]
Dear Village of Virtual Vendors…Thank You!
By. Meredith Biesinger When working with students, there’s a common saying that is familiar to all of us: “It takes a village.” However, it also takes a village of vendors to help educators with virtual learning. I am a better virtual educator because of many vendors! There are many education companies in the marketplace right […]
Get the Most out of Omni-Channel Marketing
Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to incorporate this […]
Making sure your company has accurate data for the back-to-school
Just like educators and administrators, staff at edtech companies work year-round. Product development, sales outreach, relationship building, creation of marketing campaigns and much more require constant attention. Similarly, the beginning of a new academic year is a special time for education professionals and edtech workers alike. As teachers and admins start a new year of work, your […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Transition to Digital
Agile takes data service home Denver, Co | September 2, 2020 – For Agile Education Marketing, we are experts at connecting our clients with schools seeking a transition to digital. Well, 2020 has brought the digital transition straight to Agile. In the span of a weekend, we became our own most important client – relying […]
Influencer Marketing in K12 Education
Brian Healy Managing Partner Education Market Experts Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now. To download the webinar presentation deck, click here. […]
Current Reopening Plans for Major School Districts
As the 2020-2021 school year begins, schools and districts are using a variety of learning models due to the spread of COVID-19. School boards, with input from a variety of stakeholders, have selected from traditional, fully digital and various hybrid models to start the new academic calendar. Tracking the reopening plans for large school districts […]
Build Relationships This School Year
By. Teresa Marchant “Hand shake, high five or hug?” This was a typical greeting used by many elementary teachers. With worries of spreading germs, teachers and students have been asked to physically distance themselves this year. This means no hand shakes, high fives or hugs at arrival and dismissal times. However, it doesn’t mean you […]
Supporting Teachers With Digital Learning Tools
The digital learning education landscape is currently in a state of uncertainty. The spread of COVID-19 and the potentially serious health issues that stem from it mean many districts are still formulating plans for how students will return to school. Digital learning as a strategy for providing instruction while minimizing close contact, either to start […]
2020 Teaching Spending Survey: The Results Are In!
Guest Contributor: Meredith Biesinger The results from April/May 2020’s IESD analysis, on behalf of Agile Education Marketing are in! Unanimously we can all agree that teachers are important, but did you know that most teachers consider their profession as part of their individual identity? The data shows that most teachers consider their profession to be […]
The State of Play: Education as the 2020-2021 School Year Approaches
The world of education faced a major disruption at the beginning of 2020. The COVID-19 pandemic forced schools to close across the country, sending students home and forcing educators and administrators to attempt to quickly adapt curricula to exclusively online learning. The current states of primary, secondary and higher education is still in flux. Potential strategies for the 2020-2021 […]
Strategies for Re-opening and How Edtech Companies Can Help
For the next school year, educational institutions across the country are developing plans that try to address the threat of COVID-19 while also providing an effective learning pathway for students. There are a variety of different strategies being considered by educators and administrators, including fully remote learning, the traditional approach and hybrid models that combine the two. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Reopening of Schools: A Challenging Opportunity
Guest Contributor: Craig Perrier As I think about the start of the next school year, the words of the Greek Stoic Seneca come to mind, “Apply yourself to thinking through difficulties – hard times can be softened, tight squeezes widened, and heavy loads made lighter for those who can apply the right pressure.” Wise advice […]
Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Webinar – Results – Teacher Spending Survey
Join Jay Sivin-Kachala, Ed. D. of Interactive Educational Systems Design, Inc. for an in-depth readout of this year’s Teacher Spending Survey. This year included a series of questions about the impact of school closures in addition to our purchasing behavior and discount topics.
Webinar – Care about the CARES Act? Us too.
Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]
Free Guide: Lessons in Lead Nurturing
Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]
Educator Persona Worksheet
Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]
Strategies for Making the Most of 3rd Party Data
3rd party data can be an incredibly valuable asset for marketers of all types. When it comes to edtech companies and digital marketing specifically, the nature of the market businesses want to target makes 3rd party data sources even more powerful. A highly defined prospect group means 3rd party data can be especially effective in generating […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]