Summer Teacher Professional Development: Provide Usable Experiences
By Craig Perrier, Guest Contributor This summer will be like none other we have experienced. Teacher professional development plans, if they have not been canceled, have most likely been restructured to meet the guidelines related to COVID-19. Likewise, the focus of these experiences has (hopefully) shifted or expanded their scope in order to support teachers, […]
How You Can Understand and Improve Data Hygiene?
How You Can Understand and Improve Data Hygiene? Data hygiene is a critical aspect of effective outreach for marketers in the edtech industry. Whether your company has a select group of prospects it wants to connect with or plans for a much broader marketing effort, it must ensure its messaging reaches the right people. With […]
What Are the Benefits of Outsourcing Your Data Clean-Up?
What Are The Benefits Of Outsourcing Your Data Clean-Up? Effective data clean-up is vital for sound decision-making. The information and insights drawn from data through review and analysis are only possible when that data is fit. This complex and time-consuming process requires valuable resources. In many cases, turning to an expert third party to complete […]
An Effective On-Demand Demo Campaign
By. Teresa Marchant Before you create an on-demand demo you need to create the demand, and target your potential influencers. This may be a bit trickier with school campus closures due to social distancing. It may feel like summer has come sooner this year. However, summer is a great time to catch teachers before the […]
The Summer Season of Professional Development
By. Meredith Biesinger Nothing about the 2019-2020 school year has been typical. As most K-12 schools, and even higher education switched over to a virtual learning model in March, online education has been the hot topic during the last quarter of this school year. As preparations are being made for the upcoming 2020-2021 school year, […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
Summer Planning: How to Connect with Educational Leaders
By Craig Perrier Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to. Schools, for example, might be closing earlier than usual. Contrastingly, other […]
Steps to convert the most freemium leads
Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum. Now you want to keep things going by rolling out full solutions to these […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.
Starting a Conversation – School Summer Marketing
Continue to market through the summer Make your marketing and sales outreach efforts even more effective, fine tune your targeting and segmentation, and leverage the work you’ve been doing to support teachers and students. Don’t lose momentum now – schools have funds and are spending to create the new normal for learning environments. Now is […]
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile.  Learn […]
How Educators Use Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools and districts about teaching styles, curricula, student achievement and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs and […]
Connecting Educators with the Value of On-Demand Content
The world of education, from preschools and kindergartens to doctoral programs, has been forced to adapt to the need for social distancing imposed by the threat of the COVID-19 virus. With educators and administrators developing strategies for connecting with students remotely and continuing to provide a relevant and enriching educational experience, edtech companies that specialize […]
School Readiness for Online Learning
Are Schools Ready for Virtual Education? In this time of uncertainness that has enveloped our educational system, how do schools and districts transition from traditional classroom-based instruction to an online, virtual classroom environment? Verlan Stephens, Managing Partner Agile Education Marketing, researched thousands of districts and how they are coping with these new challenges and we’ve […]
Building relevant content for drive-in movie style learning
The worldwide outbreak of COVID-19 has forced educators, administrators and the edtech companies that serve them to shift gears when it comes to managing operations and, most importantly, providing valuable, relevant content educational experiences for students. The range of responses has highlighted the value education professionals place on their careers and their classes, schools and […]
{SURVEY RESULTS} The State of Education Marketing
In a survey done in February and March 2020, Agile Education Marketing partnered with eSchool Media to ask education sales and marketing leaders what their biggest challenges and plans are for this year. Why did we want to find out what challenges current edtech companies are facing? Well – when you’re in education sales and […]
Are schools still spending?
In the current climate, it can be difficult to determine the best way forward. Schools are closed, but the learning continues. You might be wondering if schools are still spending and, if so, what they are buying? Derek Dallmann, Vice President of Sales at Agile Education Marketing has done some research and pulled together the […]
The Covid-19 Education Crisis…What Have We Learned From This?
By: Meredith Biesinger Covid-19 overwhelmed the world quickly, and the American education system was certainly not exempt from the pandemic that we are still battling today. In Mississippi, several public schools are in rural areas, meaning several students have limited internet access due to geographic location or, family finances. Schools sent out surveys quickly asking […]
Mindset: Learning and Teaching During COVID-19 Closures
By Craig Perrier Talking with colleagues and educators in other states about their plans for teaching and learning during COVID-19 closures has resulted in some common sentiments. Among the most frequent comments are these, “this came on so quickly”, “the situation is fluid”, “will students be graded”, and “when will schools re-open?” Responses, of […]
The Art of Email Marketing: The Latest Tips for Successful Campaigns
Broadcast on June 26, 2014 this hour-long webinar focuses entirely on email marketing to educators. Speaker Emily Garner Sumner, Principal of Underscore Creative, shares: The anatomy of a highly responsive campaign The latest coding tricks to make sure your email looks good across browsers and devices The inside scoop on SPAM filters What drives educators to […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different?  How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
Helping Educators Streamline Operations During a Crisis
All edtech companies have one thing in common: They offer products and services that support students, educators and institutions. As school closures due to the spread of the corona virus become more prevalent and extend in length, edtech providers should focus on how their software, tools and applications can help teachers and administrators provide an […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]