Tik Tok Use in Education
Anyone who uses social media has at least heard of Tik Tok, the social networking service that takes video sharing to the next level. From short-form dances to comedy sketches and magic tricks, there’s something for everyone on the well-known app. But just how popular is it? In 2019, TikTok was downloaded 738 million times, […]
Virtual Learning is Here to Stay…Make Sure You Are Too
By Craig Perrier The 20-21 school year has been like no other. Of all the disruptors that have impacted teaching and learning, at least one of them is here to stay – the shift to virtual learning. With each semester this shift impacts schools’ practices, systems, and purchasing so that leadership can better support their […]
The Impact of Social Media in Education
Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center. But social media isn’t just […]
How to Sell Yourself to Other Educators
Dear Educators, If you clicked on this post, you might fit into a category typical of many educators these days: You are looking to expand your horizons for the new year and become a content creator You are interested in reimagining your current brand and stepping up your game You are currently in the business of working with […]
Teacher Turnover and its Effects on Schools, Staff, Students
Teacher Turnover and its Effects on Schools, Staff, Students By. Teresa Marchant You can call it a teacher shortage or high turnover, either way, teacher turnover is a problem many school districts across the country are facing. This is especially true in Montana, where the wages are low and districts are struggling to fill vacancies. […]
Virtual Learning and Tomorrow’s Classroom
Meredith Biesinger Virtual learning is here to stay, in one way, or another…and most likely in a variety of ways, for a variety of reasons. The number one reason? Flexibility. Virtual learning and its ability to provide flexible options for students is most likely our future. The past year has been a model for how […]
Social issues on social media: When to take a stand
Companies and brands have recently become more involved in social causes, spurred by growing public support for a variety of causes and concerns. The growth of social media, with its ability to create more personal connections between businesses and customers than was possible with mass media, has played a key role in this transition. Effective, […]
How to Enhance Ease of Use and Engagement in your Online Resource
Educators must set up for success in a virtual world to provide the best possible education to students and reach their own professional goals. The threat of the COVID-19 pandemic has shined a light on how difficult it can be for education professionals to connect with students in wholly and partially digital learning environments. However, […]
What to expect in marketing in 2021
Staying on top of marketing trends means aligning workflows and practices with the wants and needs of your customers. While education professionals are a unique market and edtech companies offer highly specialized products and services, certain trends will impact this field just as much as the broader economy. Keep these emerging concepts in mind as […]
Professional Learning Networks: Opportunities and Leadership that Matter
By Craig Perrier Ok, I admit it – I love networking. More specifically, I love developing professional networks, both mine and the people I am connected to. In fact, it is one of the most rewarding professional practices I get to facilitate. The value of a successful, productive introduction connecting people who didn’t know each […]
Safety and Success Within CyberSecurity
By. Meredith Biesinger The 2019-2020 school year ended abruptly for many school districts due to COVID-19. Many teachers and parents scrambled to conduct virtual classes in order to make the best of a difficult situation. We are now quickly approaching 2021, and for many students and educators, virtual learning is still their “new normal.” […]
From the Front Lines
By: Teresa Marchant As we inch our way toward Winter Break, I have never felt more like a tightrope walker learning how to juggle. This year has been a constant balancing act between managing digital and face to face instruction combined with finding resources that work in either setting. Now add the lack of substitutes […]
Free Guide: Be Buyer Aware
A number of people are involved in education purchasing. Some are influencers, making recommendations for education solutions. Others are decision makers, who approve purchases and sign the final contract. No matter their role, businesses must reach them all to build brand credibility and cultivate awareness of your solution’s value. Our free guide helps you identify […]
Be Relevant – Teach Current Events!
K-12 education has an ongoing challenge to remain relevant (current event teaching). As a public institution, shifting practice and policies is a slow process often resulting in technological and cultural lag. It does not feel good to admit that, but consider these two items: Exhibit A – technology devices and bandwidth in schools compared to the private sector Exhibit B – public school desegregation largely began in […]
Classroom Reflections on 2020, and Preparing for 2021
By: Meredith Biesinger As 2020 comes to a close, teachers everywhere are uncertain about what 2021 will bring. While many had hoped for a return to a traditional learning model, that does not appear to be on the horizon for many school districts, in many states, across the country. During one of the most unprecedented times […]
The Ultimate Email Marketing Toolkit
Data from a 2017 Agile Education Marketing survey reveals that educators value email for communicating with vendors about their products and services. However, research also indicates that your competitors have caught on to email’s effectiveness, as educators receive many emails every single day — often reaching the double digits. Your messages must make a statement […]
Teaching With the News: How to Set Educators up for Success
Today, educators across the nation are faced with a very difficult task many teachers didn’t have to navigate decades ago: Understanding how to teach while living in the digital age. Technology and social media make it very easy to access information at your disposal, right in the palm of your hands. While this may be […]
Support for customer-facing teams in an ever-changing school landscape
Your company’s marketers and sales staff are absolutely critical parts of your overall operations. These customer-facing teams build effective and engaging marketing materials, make contact with key stakeholders through a variety of means and close the deals that provide the revenue needed to fuel your operations. Supporting these teams is a foundational consideration even when […]
Finding Your Virtual Niche
By: Meredith Biesinger There is no such thing as a “one size, fits all” virtual learning resource. What students and teachers need is so varied, that it’s impossible for a single company to produce a product that suits everyone, all the time. However, it is very possible to produce and market a product that suits […]
Good, Bad, Ugly of Virtual Learning
By: Michael Niehoff Saying that virtual learning, or the entire impact of the pandemic on schools, has been overwhelming would be an understatement. That being said, there have been lots of positives, especially this fall after lots of real time learning last spring. These include, but are not limited to greater technology integration, collaboration, experimentation, […]
Making the most of your sales opportunities by leveraging data
The academic year is already underway and schools and districts have many more issues to contend with than is normal. Stakeholders aren’t uniformly against making new purchases, especially when it comes to edtech that can help address core concerns or connect students with new opportunities for academic development. However, they often don’t have as much extra […]
Going Back To College During the Pandemic
College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues to lead to outbreaks and […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Webinar: Higher Education Influencer Marketing
As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]