Creating Data Informed Strategies for Business Success
Today, reaching specific schools or districts relies on personalization through thorough research. Understanding pain points, navigating hardships, and creating a solution that’s valuable to their particular needs are critical to the success of your business. A strategy built on targeted outreach and raw data allow you to grow and give your clients exactly what they […]
The Impact of Social Media in Education
Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center. But social media isn’t just […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Webinar: Higher Education Influencer Marketing
As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]
Webinar: Influencer Marketing in Education
Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.
Get the Most out of Omni-Channel Marketing
Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to incorporate this […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Influencer Marketing in K12 Education
Brian Healy Managing Partner Education Market Experts Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now. To download the webinar presentation deck, click here. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
Steps to convert the most freemium leads
Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum. Now you want to keep things going by rolling out full solutions to these […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile. Learn […]
How Teachers and Administrators Use Education Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools, and districts about teaching styles, curricula, student achievement, and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different? How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]
How to Use Customer Data Integration Effectively
A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]
Curriculum Leadership and the Impact of Data
Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study. What’s more, curriculum doesn’t exist in isolation. […]
How Can Organizations Get Started With Data Management?
How Can Organizations Get Started With Data Management? Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data […]