In the past edtech industry, data means everything. Creating innovative programs that will work for schools and districts that need a customized approach can allow them to achieve a level of growth that sets them aside from the competition.
In the past, many of our customers have struggled with rep productivity, understanding the value of the pipeline, and targeting ideal customers. Generally speaking, these issues occur because of a lack of data. Limited access to rich, descriptive information beyond contact information, internal activity, and transactions can make it difficult for your marketing and sales teams to provide intelligent, thought-provoking messages. In addition, incomplete records, inconsistent terminology, and a lack of fact-checking are all factors that contribute to an inability to make conversions and properly allocate resources.
The market dynamics
The U.S. education system is a massive market. According to research by Facts and Factors, it is expected to be worth $1,949.99 billion by 2025. With bright learning opportunities, digital advancements, and other technology-based adaptive teaching options becoming readily available and increasingly popular, edtech companies need to be forward-thinking about how they will reach and connect with students, teachers, and other staff members.
Agile’s K-12 database includes approximately 4.4 million educators and administrators at more than 129,000 schools and 20,000 districts. Our compilation team collects, verifies, normalizes, builds, and maintains our K-12 database throughout the year, and the database is updated weekly. Access to such an extensive data collection can be beneficial to edtech professionals in terms of creating accurate information projections and successful marketing collateral. In addition, rich data can enhance all the information you already have and enable you to go beyond the most profitable accounts. This can ultimately lead to more efficient marketing and sales opportunities.
From enrollment shifts caused by the COVID-19 pandemic to superintendent turnover, curriculum changes, and even domain transfers, many details can impact a school’s reputation and make it difficult to retain students. Therefore, having the data necessary to support said schools and districts during strange times is essential.
Agile’s data-driven approach
Recent enhancements to our K-12 database include adding district teaching initiatives and product adoptions, school and student performance data, e-rate information, virtual readiness, and state and local funds by category. Agile collects and updates our database to include timely information that is impactful to our clients. We adjust our efforts based on the highest priority for our clients in the ever-changing education space.
With early summer movement comes a strong indication that we’ll be experiencing higher than average churn than usual, but Agile is on top of it. All marketing intelligence data accessed through Agile has been collected from district-level calling efforts, web rostering, state directories, district websites, national, state, and district-level newsletters, email notifications, and more.
What’s unique about Agile’s data? First, we pay attention to technical building information. We take data from other states to gather information on overall student performance from private schools to charter schools, early childhood centers, and more.
Agile compile specialized building and educator information. We aggressively cleanse our file, removing unverified data sooner than any other data provider. This increases productivity, pipeline transparency, accuracy projections, enhanced predictive modeling, and better targeting segmentation to improve campaign performance.
At Agile, we help edtech companies connect with educators. Learn more about how our tools and resources can help you gain the insights needed to identify and connect with educators and get in touch with our experts today.