K-12 education is an exciting market. But depending on the product you’re selling the purchasing cycle can be bewildering and often frustrating. Paving the way for a smooth sales process starts with tailoring your marketing communications to provide what educators need at each stage of the decision-making process. Agile’s free ….
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Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators
Download this great infographic from The Teich Group. It shows what type of content works best at every stage of the buying cycle, from awareness to purchase. Click here to the get the infographic