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schools closed

Mindset: Learning and Teaching During COVID-19 Closures

By Craig Perrier   Talking with colleagues and educators in other states about their plans for teaching and learning during COVID-19 closures has resulted in some common sentiments.  Among the most frequent comments are these, “this came on so quickly”, “the situation is fluid”, “will students be graded”, and “when ….

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distance learning

Helping Educators Streamline Operations During a Crisis

All edtech companies have one thing in common: They offer products and services that support students, educators and institutions. As school closures due to the spread of the corona virus become more prevalent and extend in length, edtech providers should focus on how their software, tools and applications can help ….

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Teacher working

How to Market to Curriculum Directors

Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving ….

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edtech conference

The best ways to approach post trade show marketing

Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of ….

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COVID-19

Corona Virus Public School Closure Report | Updated April 2, 2020

Your sales and marketing plans are shifting during this challenging time, and knowing which schools are currently closed, planning to close, or have reopened can really help with planning sales calls and marketing outreach.  Our editors have also put together a resource page to support your digital and virtual marketing ….

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