What factors are impacting changes in enrollment, and how can edtech companies change their marketing strategies to support schools, teachers, and students? There’s no denying the significance of change and adversity faced in the educational services sector in the last year. The COVID-19 pandemic has come with drastic and historic ….
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Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators
Download this great infographic from The Teich Group. It shows what type of content works best at every stage of the buying cycle, from awareness to purchase. Click here to the get the infographic