Beyond College-for-All: A Generation of Options Is Taking Shape
Local businesses are partnering with schools in more intentional ways. Workforce programs are expanding. Career and technical education is no longer an afterthought—it’s becoming a central part of how schools think about readiness.
This isn’t about replacing college.
It’s about redefining what comes next.
The Village Behind Every Classroom
This year’s funding adjustments are not just figures on spreadsheets or topics in budget meetings. They are tangible, felt in the very heart of our education system-in classrooms, teacher lounges, and school hallways.
The Quiet Shift Happening in Middle School—and Why No One Is Talking About It
There’s a shift happening in middle school classrooms right now, and it’s not getting nearly enough attention.
Ask almost any middle school teacher, and you’ll hear a version of the same concern: students are struggling to work independently.
Not just occasionally—but consistently.
The Engagement Crisis Isn’t About Attendance—It’s About Relevance
There’s a lot of conversation right now about chronic absenteeism. Districts are tracking it, states are reporting it, and schools are being asked to solve it.
But if we’re honest, attendance isn’t the real issue.
Strategies for Cleaner Data: Preventing Stale, Erroneous Data + Unified Audience View
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce addresses a challenge that quietly undermines even the most sophisticated marketing and CRM systems: erroneous and stale data — and the difficulty of maintaining a truly unified audience view.
Inner City vs. Rural Schools: Key Differences Explained
See how the challenges in inner city and rural schools impact their buying decisions—and how education data can strengthen your outreach.
Strategies for Cleaner Data: Matching and De-Duplicating Contacts + Institutions
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce breaks down one of the most persistent challenges in education data management: matching and de-duplicating contacts and institutions in an ecosystem where nothing is ever truly static.
School Data and Education Marketing: From Information To Impact
Learn how school data is collected, analyzed, and applied, and how vendors can use it to target the right schools, personalize outreach, and drive impact.
Strategies for Cleaner Data: Merging Data from Multiple Sources
In this micro-segment from Strategies for Cleaner Data, Cassie Bruce addresses the first major operational hurdle organizations face: merging data from multiple sources without compromising integrity.
EdIntel.AI™ District Profiles: Live K–12 District Intelligence for Go-to-Market Teams
Blog Post Education Sales For years, Agile Education Marketing has helped K–12 vendors understand the market with trusted data, insights, and expertise. Now we’re taking a major step forward with EdIntel.AI™ District Profiles—an AI-powered tool that turns vetted education data into clear, searchable snapshots for 18.6K+ U.S. school districts. Instead of juggling spreadsheets, report cards, budget PDFs, and Google searches, […]
Strategies for Cleaner Data: Why Education Data Integration Is Hard with Cassie Bruce
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce explores a foundational challenge in K–12 marketing and CRM strategy: why education data integration is inherently complex — and why many organizations underestimate just how difficult it truly is.
Students Aren’t Just Absent — They’re Disconnected
Before the pandemic, attendance challenges often centered on logistics — transportation, illness, or occasional family circumstances. Today, something feels different. Many students who struggle with attendance are not disengaged from learning entirely; they are disengaged from the experience of school itself.
How To Become a Vendor for Schools: Steps-By-Step Guide
Discover the steps to become an approved vendor for schools, including tips to secure long-term contracts and build lasting partnerships in the sector.
Changes in Education: How Providers Can Adapt To Stay Ahead
Discover how education is evolving with new technologies, teaching methods, and policies. Explore key trends shaping the future of learning.
How Well Do You Know the K–12 Market? Strategies To Connect and Thrive in Education
Explore the current state of the K-12 market and discover strategies to better engage with decision-makers and navigate the evolving education landscape.
Insights on Education Purchasing Priorities for the 2026 to 2027 School Year
Discover the top priorities for education purchasing in 2024-2025 and how you can adjust your marketing efforts effectively.
Education Spending by State: Trends, Priorities + Provider Playbooks
Consider education spending by state: compare per-student costs, funding sources, and recent trends in a concise, data-focused overview.
Educational Technology: Key Tools and Market Shifts To Know
When it comes to marketing for EdTech, there are specific tactics that are important to
take into account.
How To Market to Schools: A Strategic Guide
Explore effective strategies and solutions for enhancing your marketing to schools while aligning outreach efforts with relevant purchasing cycles.
Do Private Schools Get Federal Funding? Insights and Key Facts
Learn more about the history of education funding through the years, the inequality of school funding, and how funding impacts school districts.
Beyond the Ban: Teaching Students to Think in an AI World
Technology can generate words, but it cannot build relationships. It cannot notice when a student lacks confidence or encourage a hesitant learner to share an idea. It cannot replace the encouragement, feedback, and mentorship that define great teaching.
Tackling the Middle School Reading Crisis
From rising academic expectations to gaps in foundational skills left from earlier grades, many middle schoolers aren’t reading at grade level. Discover why this crisis matters and how educators and ed-partners can respond with meaningful support.
Beyond Native Ads: Aligning Campaigns to the Educator Journey
In education marketing, it’s easy to think of campaigns as isolated moments—an ad flight here, an email there, a push around a key buying season. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, real performance comes from alignment, not activity. Specifically, alignment to how educators actually move through awareness, evaluation, and decision-making.
School Choice
Beyond headlines and politics, school choice is about real families weighing real options — from charters to microschools, hybrid models, and more. Discover why understanding the lived experience of choice matters for educators, districts, and solution providers alike.