How Does Higher Education Procurement Work?
Read on and unlock the secrets of higher education procurement, including insights and best practices to boost your marketing strategy in the sector.
How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education
Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.
RFP for Schools: A Complete Guide for Vendors To Win More Bids
Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.
The Future Is Stackable: Meeting the Demand for Career-Ready Education
Explore how new tech is transforming career readiness, and how education solution providers can help schools deliver future-ready, skills-based programs.
From Suggestion to Requirement: K-12 School District AI Policy in 2025
Blog Post Education Marketing State-level regulation of artificial intelligence (AI) in K-12 education has accelerated dramatically since 2023, with a robust shift from exploratory pilots and high-level guidance to enforceable local policies and transparent oversight. As AI’s influence expands—from classroom chatbots to generative tools for lesson planning—districts nationwide are grappling with how to balance innovation, […]
Why Human-Verified Data Is Essential for Education Marketing Success
Blog Post Education Marketing In today’s digital-first world, reaching educators effectively depends on the quality and integrity of your data. As vendors marketing to schools and districts, you know how vital access to reliable contacts can be. But with the rise of AI-powered scraping tools, some are tempted to take shortcuts—seeking out fast, cheap contact […]
What Are the Purchasing Requirements for Schools in New Jersey?
Understand New Jersey school purchasing rules, thresholds, and compliance to sell confidently and connect with the right decision-makers.
Back-to-School Season: Smart Strategies for Education Vendors to Support Teachers and Schools
Blog Post Educator Perspective As summer winds down and school bells prepare to ring once again, educators aren’t the only ones bracing for the back-to-school rush. For education vendors—from curriculum developers and ed-tech companies to classroom supply distributors—this season presents a prime opportunity to connect with schools, address urgent needs, and establish lasting partnerships. Here […]
More Than Headlines: Why Civic and Media Literacy Must Be Taught in Every Classroom
Blog Post Educator Perspective Gone are the days when classrooms were places simply for memorizing historical facts, diagramming sentences, or reciting the Preamble to the Constitution. Today, they’ve become battlegrounds for something much more profound: truth, trust, and how young minds interact with a world dominated by digital noise. As a mother and educator, I’ve […]
How Much Does the U.S. Spend on Education?
Explore how much the U.S. spends on education, why it matters for solution providers, and how to align offerings with real school funding realities.
Beyond the Degree: The Rise of Skills-Based Hiring and What It Means for Higher Ed
Explore how new tech is transforming career readiness, and how education solution providers can help schools deliver future-ready, skills-based programs.
Social Media and Social Issues: How Solution Providers Can Take a Stand
More and more companies are stepping into social causes—driven by growing public interest and expectations. Social media has been a major force behind this shift, offering a direct, personal line of communication between brands and their audiences that traditional mass media never could. When done right, thoughtful and well-aligned statements on social issues can strengthen […]
Education Spending by State: Trends, Priorities + Provider Playbooks
Consider education spending by state: compare per-student costs, funding sources, and recent trends in a concise, data-focused overview.
Why Providers Outsource Data Cleansing Services + How To Find the Right Partner
Is outsourcing data cleansing the right choice for your business? Discover the power of clean education data and learn how a trusted third party can help.
Career and Technical Education: Lead the Next Wave of Workforce Learning
Discover how education vendors can tap into the growing Career and Technical Education market with data-driven strategies from Agile Education Marketing.
A 2025 Look Back at Common Changes in Education in 2021
Blog Post Resources We spoke with Agile’s Directors of Strategic Accounts, Connie Davis and Toni Elsberry, who noted that the ever-changing education landscape remains highly unpredictable. Staffing shortages, shifting enrollment, and ongoing concerns about learning loss remain top of mind for educators. Over 70% of teachers feel troubled, according to the K-12 Annual Teacher Spending […]
Marketing to Teachers: Proven Strategies To Boost Engagement
Explore effective strategies and solutions for enhancing your marketing to schools while aligning outreach efforts with relevant purchasing cycles.
The Gap Year Goes Mainstream Why More High School Grads Are Pressing Pause Before College
Blog Post Educator Perspective Just a few years ago, taking a “gap year” after high school was often seen as a luxury—a path for affluent students to backpack through Europe or volunteer in faraway places. However, by 2025, that perception has shifted dramatically! Increasingly, high school graduates across the socioeconomic spectrum are choosing to delay […]
How To Navigate the Schools Market With Precision and Purpose
Explore an overview of the schools market today, including spending trends, growth drivers, and how solution providers can engage and connect.
Teachers Rediscovering Their Why: Staying in the Classroom When It’s Hard to Stay
Blog Post Educator Perspective I remember the day I first stepped into my classroom—bright-eyed, heart-pounding, with lesson plans and dreams of changing the world one student at a time. I clung to my “why” that first year like a lifeline. I was here to make a difference. To be the teacher I once needed. To […]
School List Targeted: How States Flag Underperformance + What It Means for Vendors
Learn how states flag underperforming schools based on school and student performance data, and how vendors can support targeted schools.
Investing in the Future: What Education Vendors Need to Know About Early Literacy Initiatives
Blog Post Educator Perspective Across the nation, a literacy revolution is quietly reshaping classrooms, and it’s rooted in something refreshingly practical—science. The “science of reading” movement is shifting the way educators approach early literacy, with an emphasis on phonics-based instruction, structured literacy, and evidence-based strategies that actually help children become confident readers. For education vendors, […]
Why Agile’s Approach Outperforms Native Targeting in Digital Advertising
Struggling to reach educators with native ads? Learn how Agile’s verified data and custom targeting deliver stronger engagement and better leads.
Bridging the Skills Gap: How Universities Can Align Curricula With Workforce Needs
Discover how universities can align curricula with workforce needs, and how solution providers can support this shift toward career readiness.