Educator Insights Series (Part 2): Lessons in Leadership from the Front Line with Josh Perkins
Expert Contributor Meredith Biesinger Explore the essential role educators play in shaping the minds of future generations and championing the
Agile was proud to be a presenting sponsor again at this year’s EdWeek Market Brief Summit in our hometown of Denver. This year’s event brought together an extraordinary lineup of education leaders for a thought-provoking program tackling today’s most important topics.
Agile CIO, Verlan Stephens, took the stage Wednesday to unveil our new Districts of Distinction initiative that spotlights school districts redefining success in learning recovery and paving the way for a brighter future in education.
After the summit wrapped, we asked Verlan and other Agile senior leaders who attended it to share some highlights from their time there.
Verlan Stephens | Chief Information Officer
It’s a great opportunity to be at the intersection of Education and the Business of Education. Having the opportunity to hear from senior district leaders and meet with industry leadership makes Market Brief Summit a unique opportunity.
Alexa Chitwood | Director of Client Success + Strategy
This conference brings together education companies, industry leaders, and educators, facilitating great discussion and learning.
Derek Dallmann | Chief Revenue Officer
Getting a pulse on the education market (opportunities and challenges) and networking.
Alexa Chitwood | Director of Client Success + Strategy
Some education solution providers are doing it right, meaning they are learning about the district, the challenges they are facing, what their strategic plan looks like, and how their solutions will benefit the educators and students. Gaining this knowledge takes a great deal of time—props to sales teams that are spending the time to do this! I think it was a wake-up call to vendors on just how vital it is to take the time to do their research.
Consulting our clients on how to use our market data to do this type of work is clearly an impactful benefit in today’s market landscape, and one Agile can readily deliver.
Alexa Chitwood | Director of Client Success + Strategy
Many districts do not have a grant writer to help seek funding afford new products or solutions, which is why they may be unable to pursue many that come across their desk.
Derek Dallmann | Chief Revenue Officer
How marketers are juggling too many projects at one time. The last day’s session on Agile Marketing was eye opening.
Verlan Stephens | Chief Information Officer
As the last of the ESSER funds are being exhausted, many companies are marketing to reinforce value, not just to generate leads.
Alexa Chitwood | Director of Client Success + Strategy
To invest time to research and find district strategic plans, and create a process for reps to use the data in their outreach. District leaders like a customized approach, and folks in the school building—including teachers—still have a heavy impact when it comes to needs and purchasing of solutions.
Derek Dallmann | Chief Revenue Officer
Working with districts to be creative, in terms of pricing and solutions. to make sure that their student needs are being met.
Verlan Stephens | Chief Information Officer
With better assessment tools, educators are better able to identify and help to correct student learning issues.
Derek Dallmann | Chief Revenue Officer
The resilience and cooperation of districts, companies, and partners in tough or uncertain times. Being in the market over 25 years, challenges will always arise, but when they occur there is a collaborative effort to overcome obstacles and come out on the other end stronger.
Agile Education Marketing stands as a dependable partner to help you navigate these complex environments, equipping your teams with robust education market insights for more effective outreach. With a commitment to personalized solutions, collaboration, and continuous improvement, Agile’s market experts empower your business to optimize its decision-making and targeting strategies.
Ready to partner with Agile Education Marketing and create a strategic plan that aligns with school budgets and purchasing cycles? Reach out today to get started.
Ali, VP of Marketing at Agile Education Marketing, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.
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