Why Test Score Release Timing Is a Procurement Trigger
Test score release is one of the most reliable—and overlooked—procurement signals in K–12. Public results drop every year, yet many vendors still treat them as background noise instead of a built‑in trigger for targeted outreach.
From Cold Outreach to Warm Conversations: Using Market Insight to Open Doors Faster
Turn cold outreach into warm educator conversations by using education data and market insight to target the right districts, roles, and timing.
What Students Lose Over Summer Isn’t Just Learning—It’s Connection
Every June, the conversation starts again.
Teachers worry about summer learning loss. Parents buy workbooks they hope their children will actually open. Schools share reading lists and encourage students to keep practicing math facts before August rolls around.
There’s nothing wrong with any of that. Academics matter.
But lately, I’ve found myself thinking about something else.
Back to Basics? Are Schools Reconsidering the Digital-First Classroom?
A few weeks ago, I watched a group of students instinctively reach for a screen to complete a task that, not that long ago, would have required a piece of paper and a pencil.
It made me wonder.
After years of pushing technology into nearly every corner of education, are we finally starting to ask whether more technology always equals better learning?
Education Sales Playbooks: Turning Data Insights into Repeatable Motions
Build repeatable education sales plays using data-driven insights to target the right schools, stakeholders, and timing for faster wins.
Funding, Policy, and Programs: The Signals Your Sales Team Should Be Watching
Spot K–12 and higher ed deals that will move by tracking funding, policy, and program signals—and focusing sales on districts ready to act now.
Shortening the Education Sales Cycle: Timing, Signals, and Stakeholders
Shorten K–12 and higher‑ed sales cycles by aligning outreach to school timing, funding signals, and real buying committees using education market intelligence.
Data Analysis in Education: Turning Insights into Wins for K–12 Vendors
Struggling to reach K–12 districts? Learn how data analysis in education helps vendors target smarter, personalize outreach, and drive results.
Territory Planning for K–12 and Higher Ed: Using Data to Prioritize the Right Accounts
Build territories using education‑specific data so every rep is pointed at high‑potential districts and campuses that can realistically buy and expand.
Beyond College-for-All: A Generation of Options Is Taking Shape
Local businesses are partnering with schools in more intentional ways. Workforce programs are expanding. Career and technical education is no longer an afterthought—it’s becoming a central part of how schools think about readiness.
This isn’t about replacing college.
It’s about redefining what comes next.
The Village Behind Every Classroom
This year’s funding adjustments are not just figures on spreadsheets or topics in budget meetings. They are tangible, felt in the very heart of our education system-in classrooms, teacher lounges, and school hallways.
How Education Data Powers Stronger Pipelines: A Guide for Sales and GTM Leaders
In this guide, we’ll look at how education data transforms sales performance, from coverage and pipeline quality to win rates and sales velocity.
Cybersecurity for Universities: Safeguarding Higher Education From Digital Threats
Explore how education solution providers can help optimize colleges’ and universities’ cybersecurity practices to protect institutions and students alike.
The Quiet Shift Happening in Middle School—and Why No One Is Talking About It
There’s a shift happening in middle school classrooms right now, and it’s not getting nearly enough attention.
Ask almost any middle school teacher, and you’ll hear a version of the same concern: students are struggling to work independently.
Not just occasionally—but consistently.
The Engagement Crisis Isn’t About Attendance—It’s About Relevance
There’s a lot of conversation right now about chronic absenteeism. Districts are tracking it, states are reporting it, and schools are being asked to solve it.
But if we’re honest, attendance isn’t the real issue.
Strategies for Cleaner Data: Preventing Stale, Erroneous Data + Unified Audience View
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce addresses a challenge that quietly undermines even the most sophisticated marketing and CRM systems: erroneous and stale data — and the difficulty of maintaining a truly unified audience view.
Inner City vs. Rural Schools: Key Differences Explained
See how the challenges in inner city and rural schools impact their buying decisions—and how education data can strengthen your outreach.
Strategies for Cleaner Data: Matching and De-Duplicating Contacts + Institutions
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce breaks down one of the most persistent challenges in education data management: matching and de-duplicating contacts and institutions in an ecosystem where nothing is ever truly static.
School Data and Education Marketing: From Information To Impact
Learn how school data is collected, analyzed, and applied, and how vendors can use it to target the right schools, personalize outreach, and drive impact.
Strategies for Cleaner Data: Merging Data from Multiple Sources
In this micro-segment from Strategies for Cleaner Data, Cassie Bruce addresses the first major operational hurdle organizations face: merging data from multiple sources without compromising integrity.
EdIntel.AI™ District Profiles: Live K–12 District Intelligence for Go-to-Market Teams
Blog Post Education Sales For years, Agile Education Marketing has helped K–12 vendors understand the market with trusted data, insights, and expertise. Now we’re taking a major step forward with EdIntel.AI™ District Profiles—an AI-powered tool that turns vetted education data into clear, searchable snapshots for 18.6K+ U.S. school districts. Instead of juggling spreadsheets, report cards, budget PDFs, and Google searches, […]
Strategies for Cleaner Data: Why Education Data Integration Is Hard with Cassie Bruce
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce explores a foundational challenge in K–12 marketing and CRM strategy: why education data integration is inherently complex — and why many organizations underestimate just how difficult it truly is.
Students Aren’t Just Absent — They’re Disconnected
Before the pandemic, attendance challenges often centered on logistics — transportation, illness, or occasional family circumstances. Today, something feels different. Many students who struggle with attendance are not disengaged from learning entirely; they are disengaged from the experience of school itself.
How To Become a Vendor for Schools: Steps-By-Step Guide
Discover the steps to become an approved vendor for schools, including tips to secure long-term contracts and build lasting partnerships in the sector.