K–12 did not stand still in 2025—and Agile’s new 2025 EDU Market Insights Recap turns that steady stream of changes into a clear, practical guide for planning your next move.
The past year brought gradual but important shifts in enrollment, funding, and leadership that are now shaping how districts plan for 2025–26 and beyond. Instead of dramatic swings, the story is one of cumulative change: small percentage points in enrollment, new spending patterns by state, and leadership transitions that quietly change who is at the table.
Agile’s recap distills millions of data points into a focused set of maps and charts that busy product, marketing, and sales teams can quickly interpret and act on.
National enrollment edged down, while charter and private school enrollment continued to climb, creating new pockets of growth alongside areas of decline. The recap’s 5-Year Enrollment Shifts Map shows how traditional public, charter, private, and Catholic segments are trending in each state—revealing where new programs might take hold and where markets may require a more targeted approach.
With this view, you can:
Per-student K–12 spending continues to differ meaningfully across states, and those differences should shape your go-to-market decisions. The recap organizes states into tiers based on per-student spending—high-capacity, mid-range, and ROI-focused—so teams can quickly see where premium solutions fit and where value-forward offers are more appropriate.
Using these spending maps, vendors can:
Federal Title II-A, III-A, IV-A, and IV-B dollars remain central to investments in professional learning, student support, enrichment, and extended learning, but the 2025 withholding prompted districts to adjust timelines and priorities. Rather than halting efforts entirely, many systems paused hiring, delayed some purchases, and shortened planning horizons while they waited for clearer funding signals.
The recap highlights key behavioral shifts vendors need to understand:
Leadership and staffing changes are gradually reshaping who vendors work with and how decisions get made. Nearly one in four districts saw superintendent turnover in a single year, and more than one in five public schools welcomed a new principal between late 2024 and late 2025.
Inside the recap, you will find:
For vendors, these shifts create thoughtful opportunities to introduce solutions as new leaders set priorities and review existing partnerships.
The recap is designed to connect data directly to next steps for vendors planning 2025–26 and early 2026 initiatives. Each section pairs insights with practical implications so teams can move from information to action.
Use Agile’s insights to:
With Agile, vendors move beyond static reports to actionable market intelligence—targeting the right districts, at the right time, with offers that fit their capacity and context.
Download Agile’s 2025 EDU Market Insights Recap to explore the full set of maps, charts, and state-level breakdowns—and to build a more confident, data-informed K–12 strategy for 2025–26 and 2026.
Agile Education Marketing — Empowering education innovators with data-driven solutions for measurable success.
Ali, VP of Marketing at Agile Education Marketing, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.
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