It’s All About the Money ESSA Rules and Funding

The 2016-17 school year is the big transition year for the Every Student Succeeds Act (ESSA). Applications for Title I and other formula grants began in July and other federal grant programs go into effect in October. What’s changed and what do you need to know about how schools will fund purchases under ESSA?

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Email Smarts: Optimizing Your Campaigns to Improve Response

With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.

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Power Buyers Parents’ Impact on School Purchasing

Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase. During the ….

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See how much has changed in just the last two months.

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