Email Smarts: Optimizing Your Campaigns to Improve Response

With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.

But it does take some planning and effort to put together campaigns that connect with educators and generate response. During this webinar you’ll learn steps and strategies to optimize your email marketing:

  • What hurdles you have to overcome to get educators to engage with your emails
  • How to use segmentation and personalization to build relationships with educators
  • Best practices for writing, designing and coding effective emails
  • Why testing and tracking are key to improving response rates (and what you should test and track for best results)

This webinar is full of actionable ideas and strategies that you can implement right away to improve opens, clicks and conversions.

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