Verlan Stephens leads a deep dive into Agile and what qualities help Agile better serve the market to get them in touch with the right expert. Verlan is a results-oriented executive with more than 35 years of experience in creating, developing, and managing customer solutions throughout the entire product lifecycle. Verlan’s job is to understand […]
Your success in selling into schools is impacted by robust and quality data, insightful reporting, relevant creative and use of the right mediums. Hear about our latest innovations across these four key areas. Learn from our experts the proven best practices for improved effectiveness in selling in to schools.
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.
Businesses across the education industry have embraced marketing automation as a way to streamline and improve communication with prospects and customers alike. But are you using your marketing automation software at every touchpoint of the customer life cycle to improve efficiencies and drive revenue?
Having good education data to power your sales and marketing initiatives takes a lot of work — we know that firsthand. Watch this webinar, originally broadcast on June 21, 2018, to learn how Agile Education Marketing has built the best database in the market, what’s unique about it and innovative ways you can use the information we gather to fuel lead gen and close more sales.
Today’s cluttered communication landscape delivers over 100 emails a day to the average person. So how do you stand out?
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Video is becoming the most powerful and effective marketing tool for online businesses. There are good reasons: One third of all online activity is spent watching videos, and after watching a video, 64 to 84 percent of users are more likely to buy a product online. And the power of video is not limited to online viewing. People are 43 percent more likely to be persuaded by a speaker’s presentation when they include visuals—and because videos use both visuals and audio, they are even more effective than visuals alone.
Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.
With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.