Agile was proud to be a presenting sponsor at EdWeek Market Brief Summit in Phoenix. This year’s event brought together an impressive array of key leaders in education for an insight-packed program covering today’s most pressing topics.  

Agile CIO, Verlan Stephens, helped kick things off in the first Industry Perspective session, where he discussed the elements of effective market segmentation and omni-channel outreach strategy with EdWeek Market Brief Publisher, Maurice Bakley. After the summit wrapped, we asked Verlan to share some highlights from his time there. 

Why, as Education marketing professional, did you choose to attend this year’s Market Brief Summit?

To meet with others in the space and hear from top educators. 

How did engaging with educators and education solution providers at this event impact or change your perspective?

I was pleased with the optimism that was being shown from the district staff.

What did you learn during the summit that surprised you?

How optimistic that teachers remain in students recovering from the learning loss from the pandemic. 

What’s one insight you gained from the summit that education companies should know?

To be relevant you need to be aligned with the district’s strategic plan. 

What’s one thing that education vendors are optimistic about, as it relates to the state of education?

That districts are actively seeking to offset the funding losses from ESSER. 

---

Empower Your Organization With Valuable Data and Insights

Agile Education Marketing stands as a dependable partner to help you navigate these complex environments, equipping your teams with robust education data services and market insights for more effective outreach. With a commitment to personalized solutions, collaboration, and continuous improvement, Agile’s marketing experts empower your business to optimize its decision-making and targeting strategies.

Ready to partner with Agile Education Marketing and create a strategic plan that aligns with school budgets and purchasing cycles? Reach out today to get started.