Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Webinar – Results – Teacher Spending Survey
Join Jay Sivin-Kachala, Ed. D. of Interactive Educational Systems Design, Inc. for an in-depth readout of this year’s Teacher Spending Survey. This year included a series of questions about the impact of school closures in addition to our purchasing behavior and discount topics.
Webinar – Care about the CARES Act? Us too.
Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
Teachers, we celebrate you!
Meredith Biesinger, Guest Contributor Almost every teacher will tell you that they didn’t choose their profession for the spotlight. For many educators, their greatest successes are words of encouragement, and moments of connection and progress that happen with their students, in their classroom, every day. Teachers play such an active role in the lives of […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
Summer Planning: How to Connect with Educational Leaders
By Craig Perrier Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to. Schools, for example, might be closing earlier than usual. Contrastingly, other […]
Steps to convert the most freemium leads
Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum. Now you want to keep things going by rolling out full solutions to these […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile.  Learn […]
How Teachers and Administrators Use Education Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools, and districts about teaching styles, curricula, student achievement, and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs […]
School Readiness for Online Learning
Are Schools Ready for Virtual Education? In this time of uncertainness that has enveloped our educational system, how do schools and districts transition from traditional classroom-based instruction to an online, virtual classroom environment? Verlan Stephens, Managing Partner Agile Education Marketing, researched thousands of districts and how they are coping with these new challenges and we’ve […]
Building relevant content for drive-in movie style learning
The worldwide outbreak of COVID-19 has forced educators, administrators and the edtech companies that serve them to shift gears when it comes to managing operations and, most importantly, providing valuable, relevant content educational experiences for students. The range of responses has highlighted the value education professionals place on their careers and their classes, schools and […]
{SURVEY RESULTS} The State of Education Marketing
In a survey done in February and March 2020, Agile Education Marketing partnered with eSchool Media to ask education sales and marketing leaders what their biggest challenges and plans are for this year. Why did we want to find out what challenges current edtech companies are facing? Well – when you’re in education sales and […]
The Art of Email Marketing: The Latest Tips for Successful Campaigns
Broadcast on June 26, 2014 this hour-long webinar focuses entirely on email marketing to educators. Speaker Emily Garner Sumner, Principal of Underscore Creative, shares: The anatomy of a highly responsive campaign The latest coding tricks to make sure your email looks good across browsers and devices The inside scoop on SPAM filters What drives educators to […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different?  How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]
How to Use Customer Data Integration Effectively
A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]
Conference Opportunities, Real and Imaginary
By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction. Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can have at state, regional, and […]
Curriculum Leadership and the Impact of Data
Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study. What’s more, curriculum doesn’t exist in isolation. […]