A Guide to Standardized Testing
Tis the season for…standardized testing. Nationwide, schools are preparing for their state assessments, as teachers and students have been preparing all year for these tests. This preparation involves a rigorous review of the curriculum, practice tests, and targeted interventions for students who may be struggling. Spring isn’t the only thing in the air, as educators […]
Create Educator Contact Lists for Sales, Direct Mail, and Email
Creating a targeted educator contact list is key to successful marketing and sales outreach. Whether you’re connecting with teachers, principals, or other school staff, having accurate, up-to-date contact information ensures your message reaches the right people. But building and maintaining these lists can be a daunting task. Read on to explore the benefits of creating […]
Be Buyer Aware – K-12 Education Buying Cycle
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Grant Writing Resources and Tips: Secure Funding and Strengthen School Relationships
Explore grant writing tips and resources to secure funding, expand outreach, and drive innovation—to support unique school district needs.
A Teacher-Turned-Data Analyst’s Perspective on Testing in Schools
Blog Post Educator Perspective One thing you should know about education is that there’s an acronym for everything from IDEA to FERPA. Teachers do not like wasting time. As a former educator, I can attest to this. ESSA is one of those acronyms. What is ESSA, or as I now call it, School and Student […]
Navigating Change and Funding for Public Education
The potential closure of the U.S. Department of Education presents a complex landscape of advantages and disadvantages that could significantly impact students, educators, and the educational system as a whole. Looking at it from both sides, here are some potential pros and cons. Pros Cons One of the big questions is funding, and rightly so. […]
Who Makes Purchasing Decisions for Schools?
Discover key decision-makers in school purchasing decisions. Explore the district, department heads, and other influencers who impact purchasing choices.Â
How Premium Education Datasets Drive Smarter Outreach
Unlock the power of premium K-12 data to target the right schools, connect with decision-makers, and drive impactful outreach strategies for success.
What’s Happening in Higher Education
Blog Post Educator Perspective It’s 2025, and the higher education landscape is at a pivotal point. Rapid technological progress, societal shifts, and the ongoing commitment to empower all learners are both exhilarating and daunting. The challenges and opportunities we face necessitate bold initiatives, innovative strategies, and collaborative efforts. Yet, our education system’s resilience in the […]
How Well Do You Know the K-12 Market? Strategies To Connect and Thrive in Education
Explore the current state of the K-12 market and discover strategies to better engage with decision-makers and navigate the evolving education landscape.
How To Sell to School Districts and Understand Educational Purchasing Cycles
Discover the art of selling to the right stakeholders in school districts, precisely timing your outreach efforts with their purchasing cycles.Â
How to Prepare and Stay Positive During Policy Shifts in Higher Education
Change is inevitable. When a new administration steps in, change is bound to happen. Change isn’t always a bad thing and is often necessary. The biggest hurdle to overcome in higher education right now is how to overcome and adapt to these changes while providing a fair and quality education to adult students. What Are […]
Maximizing Education Spending: 5 Strategies for Demonstrating ROI and Driving Success
Learn why showcasing a solution’s ROI to schools is crucial amid reduced funding to drive adoption and nurture lasting partnerships.
Education Matters Series: Returning to Intention with Meredith Biesinger
Expert Contributor Meredith Biesinger Explore the essential role educators play in shaping the minds of future generations and championing the transformative power of education. Education Matters Series – Returning to Intention with Meredith Beisinger Watch Now In this installment of this year’s Education Matters video series, Meredith will discuss: The Value of Returning to Intention: […]
Strategies for Selling to Teachers and Meeting School Needs
Discover how to effectively engage teachers as key influencers in school purchasing decisions, and learn strategies to meet their needs and boost impact.
How to Sell Your Product to Schools
Blog Post Popular Posts  EdTech Sales: How To Sell Your Product to Schools Selling directly to schools is a popular strategy in the EdTech industry, striking a balance between targeting individual teachers or administrators and engaging entire districts. Marketing your products or services to school decision-makers at K-12 institutions allows you to reach a […]
Trending: Transitioning from Public School to Homeschool
Homeschooling has experienced an unprecedented surge, initially driven by the pandemic-induced shift to the remote learning model. However, five years later, we are in a post-pandemic education system in which more and more families are choosing to homeschool. In 2019, approximately 2.5 million students were homeschooled in the United States. However, this number has risen […]
2025: The Return of Intention
2025: The Return of Intention As a new year begins, people often reflect and think about how they want this new year to be different from the previous year. A trend in parents’ responses has been, “We want our time back.” Parent’s schedules are chock-full of work and home responsibilities, not to mention their children’s […]
The Benefits of Digital Asset Management for School Districts
Learn how digital asset management simplifies file organization for schools and helps businesses deliver impactful solutions in the education sector.
Design and Deliver Effective Professional Development Solutions for Schools
Learn how to design impactful, tailored professional development solutions and better connect with schools using comprehensive education data.
Navigating Cyber Threats to Schools: How Stakeholders Can Offer Support and Protection
Discover the top cyber threats impacting K-12 schools and explore how stakeholders can address these challenges to protect students and school operations.
Top 5 Education Trends for 2025
Top 5 Education Trends for 2025 Happy New Year! 2025 is here, and with it comes current and upcoming school year trends. Fortunately, all trends point towards what’s best for students and teachers as technology and education evolve. Rise of Skill-Based Education As the trend of skill-based education rises, educators play a crucial role in […]
Adapting to HEA Policy Shifts Under the New Administration
Discover how HEA changes under the new administration impact schools and vendors, including strategies to navigate compliance, funding, and equity shifts.
Developing a State-Specific Sales Outreach Strategy for the B2E Market
Learn how to tailor your B2E sales outreach with state-specific strategies, data-driven insights, and personalized messaging for educational leaders.