Teachers as Consumers eBook
Teacher spending power is strong. This group of consumers is responsible for a significant sum of money spent inside and outside of schools every year, whether they’re investing in classroom supplies, planning their next summer vacation, recommending workbooks to principals, or urging parents to download a new reading app.
The market is there — you just need to reach it. Our guide offers insight into teachers’ specific buying habits and tips for turning prospects into lasting, loyal customers. You’ll learn all about:
- Teacher spending habits in and out of the classroom
- Teacher influence over education leaders and parents
- Targeting your marketing to teacher buying habits and preferences before, during, and after a sale