Webinar – Care about the CARES Act? Us too.
Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile.  Learn […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different?  How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
Social Media as a Marketplace – Webinar
Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]
Make Your Data Work For You
Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data. Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications. He will take you on a journey of capturing information, […]
The Real Story Behind Back To School
Back To School: As told by classroom teachers. Teachers have a meaningful impact on students and families – and engaging with this group of professionals is just good business. So, what does back to school really mean? And, what do teachers really need to make this time of year successful? Listen to our latest annual […]
Don’t Cool Off For Summer
Listen to VP of Sales, Derek Dallmann and Managing Partner/CIO, Verlan Stephens as they cover key marketing elements and strategies to make the summer months heat up your 2019 strategy and get you ready for back-to-school. We’ll cover: – Website updates to make sure you’re back-to-school ready – Building a social strategy to reach educators […]
Getting it right with Social Media!
With social media being one of the most cost-effective forms of advertising today, Agile Education Marketing can connect your products and services to the people most likely to be interested. Join Ryan Fox, Director of Digital Strategy for Agile Education Marketing, Teresa Lawlor, Digital Strategist for CA Technologies and Brandon Jones, VP of Client Success […]
4 Ways to Succesfully Sell to Schools
Your success in selling into schools is impacted by robust and quality data, insightful reporting, relevant creative and use of the right mediums. Hear about our latest innovations across these four key areas. Learn from our experts the proven best practices for improved effectiveness in selling in to schools.
The Power of the Ecosystem: From Contact to Close
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Identifying and Courting your Highest Value Prospects
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.
Webinar: From Prospects to Customers
Businesses across the education industry have embraced marketing automation as a way to streamline and improve communication with prospects and customers alike. But are you using your marketing automation software at every touchpoint of the customer life cycle to improve efficiencies and drive revenue?
Leveraging Data to Craft Targeted, Engaging Sales & Marketing Strategies
Having good education data to power your sales and marketing initiatives takes a lot of work — we know that firsthand. Watch this webinar, originally broadcast on June 21, 2018, to learn how Agile Education Marketing has built the best database in the market, what’s unique about it and innovative ways you can use the information we gather to fuel lead gen and close more sales.
Email Strategies to Drive Your Business from Start to Inbox to Dollars
Today’s cluttered communication landscape delivers over 100 emails a day to the average person. So how do you stand out?
The Business of Selling to Schools
Are you in the process of creating a business plan or crafting a marketing strategy for K-12 education? Then watch this one-hour webinar to gain valuable insights into the world of educators that will help you connect with, engage and sell to this powerful group of consumers.
Prospector Basics
What Policy and Funding Changes Are Brewing in DC?
With ESSA in full swing, a revised 2019 proposed federal education budget on the table, and a year with the current administration on the books, it’s time to take a look at what’s going on in Washington and possible impacts on K-12 education.
Get Your PD Moving Improve Teacher Outcomes with Animated Videos
As product developers, how do you ensure your products are driving instructional change? Research shows that in order for instructional practices to truly change, and therefore positively impact student achievement, professional development needs to occur over time. Traditional, workshop-based PD isn’t effective, but learning via video is.
School Improvement Under ESSA How States are Adjusting & What It Means for Your Business
ESSA dramatically changes how states and districts identify and intervene in underperforming schools. With 15 of the first 17 ESSA plans approved and 30 more submitted for review, we’re starting to learn how states plan to address the new rules, new categories, and new standards of evidence.
Traveling Together Aligning Your Sales Marketing to the Education Buyer’s Journey
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Evidence Based Learning: The Impact on EdTech
One of the overarching goals of the federal Every Student Succeeds Act (ESSA) is to encourage evidence-based decision-making. This presents many challenges to districts as they work to build evaluation and evidence into policy, practice and systems.
Draining the Swamp What Does it Mean for Education Funding
There are a lot of unknowns right now about the future of the Department of Education and the federal budget. Yet districts and schools have no choice but to move forward with budgeting for the 2017-18 school year and transitioning to ESSA. Watch this hour-long webinar, orignially broadcast on April 20, 2017, to learn what […]
The K 12 Edtech Market 6 Strategies for Success
Marketing, selling and implementing edtech in the K-12 marketplace is complex and demanding. But with persistence and perspective, it is possible to reach scale and improve the educational experiences of large numbers of students while succeeding financially.
Looking to the Future How EdTech Vendors Can Lead Schools to Be Future Ready
We know personalized, research-based digital learning helps all students achieve, but making the transition to this type of instruction is no easy task for districts and schools. Infrastructure, processes, people, and technology must shift and change. And we all know change is hard.