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communication

Relevant Communication Feels Good!

The education industry is an industry of communication. Information is constantly and consistently being shared, taught, evaluated, studied, and revised. Stephen R. Covey once said,   “When the trust account is high, communication is easy, instant, and effective.” For businesses that are marketing towards educators, trust is key. Is the information ….

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social media fake accounts

The State of Social Media

How constant change the state of social media and defines this always-on, interactive media channel. Recent headlines from Twitter have shaken the general public – if you aren’t using your social handle/profile, then twitter will give it to someone who will.  As social media becomes increasingly ubiquitous, it also begins ….

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makerspace

Making Makerspaces Happen in Education

By Craig Perrier It is often stated that education moves in cycles by supporting new initiatives that are really renamed older practices. This claim to recycling has some merit to it. But, just like history, practices in education never really fully repeat themselves. Take, for example, the current attention to ….

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automated clicks and bots

Combating automated clicks and bots

Automated clicks, also called roboclicks, and bots can inflate and alter metrics related to email marketing and create false positives in campaigns. Learn how your organization can address these issues. Emails are a notably effective tool for marketers across the economy. In terms of education marketing in particular, reaching out to ….

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Dataata governance is a major asset when it comes to marketing, and especially marketing in the world of education.

Why Your Organization Needs to Put Data Governance Front and Center

Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, ….

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