School Data and Education Marketing: From Information To Impact

Learn how school data is collected, analyzed, and applied, and how vendors can use it to target the right schools, personalize outreach, and drive impact.
EdIntel.AI™ District Profiles: Live K–12 District Intelligence for Go-to-Market Teams

Blog Post Education Sales For years, Agile Education Marketing has helped K–12 vendors understand the market with trusted data, insights, and expertise. Now we’re taking a major step forward with EdIntel.AIâ„¢ District Profiles—an AI-powered tool that turns vetted education data into clear, searchable snapshots for 18.6K+ U.S. school districts. Instead of juggling spreadsheets, report cards, budget PDFs, and Google searches, […]
Strategies for Cleaner Data: Why Education Data Integration Is Hard with Cassie Bruce

In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce explores a foundational challenge in K–12 marketing and CRM strategy: why education data integration is inherently complex — and why many organizations underestimate just how difficult it truly is.
Changes in Education: How Providers Can Adapt To Stay Ahead

Discover how education is evolving with new technologies, teaching methods, and policies. Explore key trends shaping the future of learning.
How Well Do You Know the K–12 Market? Strategies To Connect and Thrive in Education

Explore the current state of the K-12 market and discover strategies to better engage with decision-makers and navigate the evolving education landscape.
Insights on Education Purchasing Priorities for the 2026 to 2027 School Year

Discover the top priorities for education purchasing in 2024-2025 and how you can adjust your marketing efforts effectively.
Education Spending by State: Trends, Priorities + Provider Playbooks

Consider education spending by state: compare per-student costs, funding sources, and recent trends in a concise, data-focused overview.
How To Market to Schools: A Strategic Guide

Explore effective strategies and solutions for enhancing your marketing to schools while aligning outreach efforts with relevant purchasing cycles.
Do Private Schools Get Federal Funding? Insights and Key Facts

Learn more about the history of education funding through the years, the inequality of school funding, and how funding impacts school districts.
Beyond the Ban: Teaching Students to Think in an AI World

Technology can generate words, but it cannot build relationships. It cannot notice when a student lacks confidence or encourage a hesitant learner to share an idea. It cannot replace the encouragement, feedback, and mentorship that define great teaching.
Tackling the Middle School Reading Crisis

From rising academic expectations to gaps in foundational skills left from earlier grades, many middle schoolers aren’t reading at grade level. Discover why this crisis matters and how educators and ed-partners can respond with meaningful support.
Beyond Native Ads: Aligning Campaigns to the Educator Journey

In education marketing, it’s easy to think of campaigns as isolated moments—an ad flight here, an email there, a push around a key buying season. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, real performance comes from alignment, not activity. Specifically, alignment to how educators actually move through awareness, evaluation, and decision-making.
School Choice

Beyond headlines and politics, school choice is about real families weighing real options — from charters to microschools, hybrid models, and more. Discover why understanding the lived experience of choice matters for educators, districts, and solution providers alike.
Ahead of the Curve: Turning 2025 K–12 Market Signals into 2026 Wins

Discover when to build AI data infrastructure in-house versus licensing Agile’s ready-made education data to cut costs, reduce risk, and speed time-to-market.
Beyond Native Ads: Privacy, Compliance + the Future of Data

When marketers talk about performance, the conversation often turns to clicks, impressions, and conversions. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the future of education marketing data is being shaped just as much by privacy and compliance as it is by performance metrics.
Beyond Native Ads: The State of Native Advertising

Native advertising remains one of the most common starting points for digital campaigns—and for good reason. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, native targeting is fast, accessible, and built directly into the platforms marketers already use.
The State of Charter Schools Today: Insights for Education Vendors in 2026

Learn the state of charter schools today and discover trends, challenges, and insights for solution providers to reach decision-makers in this sector.
More Than a Number: Why Understanding Teachers Matters

Behind every classroom are teachers with unique challenges and expertise. Discover why going beyond surface metrics to understand educators deeply can transform how ed-tech teams build, sell, and support solutions.
Beyond Native Ads: The Agile Advantage

In a landscape shaped by privacy changes, fragmented platforms, and increasingly complex buying journeys, education marketers need more than isolated tactics. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the real advantage comes from having a data foundation designed specifically for education—and that’s where Agile stands apart.
The Realities of AI Data: AI Hallucination

In this micro-segment from our full webinar, The Realities of AI Data, Colton Meyers and Mike LeClare dig into one of the most misunderstood challenges in today’s AI landscape: hallucinations — and why even the most advanced models still fail when the underlying data isn’t accessible, accurate, or nuanced enough.
The Realities of AI Data: Optimizing AI Outcomes

In this micro-segment from our full webinar, The Realities of AI Data, Colton Meyers breaks down one of the most important questions facing education organizations today: When is AI genuinely useful in a data workflow—and when can it actually compromise data accuracy and trust?
Why Every Dollar Counts in the Classroom

With shrinking budgets and rising costs, teachers are making tough decisions about where funds go. Discover why every dollar counts—and how educators stretch resources to support learning.
What Teachers Can Teach Ed-Tech Teams About Keeping Things Organized

What if your team ran as smoothly as a well-managed classroom? Discover organizational strategies inspired by teachers that help ed-tech teams streamline work, prioritize what matters, and support schools more effectively.
Faster to Market, Less Risk: Licensing Education Data vs. Building Internal AI Infrastructure

Discover when to build AI data infrastructure in-house versus licensing Agile’s ready-made education data to cut costs, reduce risk, and speed time-to-market.