Funding, Policy, and Programs: The Signals Your Sales Team Should Be Watching
Spot K–12 and higher ed deals that will move by tracking funding, policy, and program signals—and focusing sales on districts ready to act now.
June 7, 2026
Agile was proud to be a presenting sponsor at EdWeek Market Brief Summit in Phoenix. This year’s event brought together an impressive array of key leaders in education for an insight-packed program covering today’s most pressing topics.
Agile CIO, Verlan Stephens, helped kick things off in the first Industry Perspective session, where he discussed the elements of effective market segmentation and omni-channel outreach strategy with EdWeek Market Brief Publisher, Maurice Bakley. After the summit wrapped, we asked Verlan to share some highlights from his time there.
To meet with others in the space and hear from top educators.
I was pleased with the optimism that was being shown from the district staff.
How optimistic that teachers remain in students recovering from the learning loss from the pandemic.
To be relevant you need to be aligned with the district’s strategic plan.
That districts are actively seeking to offset the funding losses from ESSER.
Agile Education Marketing stands as a dependable partner to help you navigate these complex environments, equipping your teams with robust education data services and market insights for more effective outreach. With a commitment to personalized solutions, collaboration, and continuous improvement, Agile’s marketing experts empower your business to optimize its decision-making and targeting strategies.
Ready to partner with Agile Education Marketing and create a strategic plan that aligns with school budgets and purchasing cycles? Reach out today to get started.
Ali, VP of Marketing at Agile Education Marketing, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.
Spot K–12 and higher ed deals that will move by tracking funding, policy, and program signals—and focusing sales on districts ready to act now.
Shorten K–12 and higher‑ed sales cycles by aligning outreach to school timing, funding signals, and real buying committees using education market intelligence.
Struggling to reach K–12 districts? Learn how data analysis in education helps vendors target smarter, personalize outreach, and drive results.
We use cookies to ensure you get the best experience on our website. Learn more.
We’re here ready to answer your questions! Share a little information with us below and one of our Agile experts will be in touch shortly.