Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase.
During the hour-long webinar you’ll learn:
- The role parents pay in the purchasing process of schools
- How parents, particularly moms, drive sales for educational products
- Strategies for engaging with moms
If parents aren’t part of your targeting strategy, be sure to watch to learn why they should be.