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7 Key Things to Know About the Schools You Serve

7 Key Things to Know About the Schools You Serve As marketers, we know that understanding buyer personas is critical as we create marketing pitches and sales approaches, choose distribution channels, and develop and improve products. But, as education marketers, it is just as important to understand the schools and districts in which our customer’s […]

Teacher Mental Health

Teacher Mental Health How to boost teacher mental health In the past ten years, it has become more normalized to discuss the importance of mental health, including concepts like therapy, medication, and asking for psychological support when necessary. With the introduction of legislation like the Student Mental Health Helpline Act and the Student Mental Health […]

Teacher Turnover

Teacher Turnover What to Know About Teacher Turnover in 2023 In most industries, it’s important to keep a close eye on workforce turnover rates as an indicator of economic status. For the education marketplace, teacher turnover is more important to watch because of its wide impact on education in America. Within the past three years, […]

ChatGPT Cheating

ChatGPT Cheating What to Know About ChatGPT Cheating The technology of artificial intelligence (AI) is taking the world by storm, and it has definitely found its way into education. Specifically, the chatbot, ChatGPT, has caught the eye of educators and students alike because of its many uses, including the dangerous potential for cheating. If you’re […]

E-Rate Bidding Process

E-Rate Bidding Process When it comes to the E-Rate process, it can be overwhelming and applicants might not be sure where to start. We’ve put together this basic guide about what to know about bidding for resources with the E-Rate program.  What Is E-Rate Bidding? E-Rate programs support schools and libraries to secure funding. “The […]

ESSER Funding Ends in 2024…What Next? 

ESSER (Elementary and Secondary School Emergency Relief) funds that were part of The American Rescue Plan Act passed on March 11, 2021, provided $122.7 billion in supplemental ESSER funding, known as the ESSER III. The funds allocated to local districts are meant to be flexible. Federal guidance outlines 20 different uses for ESSER III funds, and we […]

Pandemic Learning Loss: Two Years Later

When speaking about learning loss and COVID closures, grasping the phenomenon’s impact on schools and how educators address it today will help your reach.

Why Is School Climate So Important

The climate of safe schools and learning institutions is valuable and helps create a better environment for student success. Learn more about why this is true and what you can do to elevate your school’s climate.

The Importance of School Safety

The Importance of School Safety American public schools have been under increasing pressure to prioritize safety. For institutions across the nation, from K-12 schools and early learning to higher education, security in the school climate is becoming more valuable than ever. A supportive and safe environment is essential when it comes to creating a place […]

Mike LeClare: Agile Education Marketing Data

Mike LeClare and Agile Education Marketing Agile Education Marketing is a data collection, compilation, and marketing company that specializes in the education universe. In this video, Mike LeClare, a 10-year veteran of the company, will discuss the different data sets that Agile collects, the processes they use to ensure accuracy, and the differentiators that make […]

Academic Recovery and Student Success: The Tutoring Promise

The COVID-19 pandemic impacted nearly every aspect of education. Moreover, the disruption is magnified without a national system due to the variations across and within states. This constellation of learning realities produces variance in course sequencing, assessment models, and student expectations among neighboring districts. In turn, student achievement is also part of this spectrum.  Beyond reports that […]

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