The academic year is already underway and schools and districts have many more issues to contend with than is normal.
Stakeholders aren’t uniformly against making new purchases, especially when it comes to edtech that can help address core concerns or connect students with new opportunities for academic development. However, they often don’t have as much extra time available as usual — and which often isn’t much to begin with — to consider these options and make the type of carefully considered decisions necessary for a successful sale.
How can your sales teams connect with prospects in these circumstances and continue to build successful relationships with educators, administrators, schools and districts? Leveraging data and analysis to identify particularly strong prospects and tailoring your marketing collateral and sales pitches to the information you have about these potential customers.
The academic year is already underway and schools and districts have many more issues to contend with than is normal.
Stakeholders aren’t uniformly against making new purchases, especially when it comes to edtech that can help address core concerns or connect students with new opportunities for academic development. However, they often don’t have as much extra time available as usual — and which often isn’t much to begin with — to consider these options and make the type of carefully considered decisions necessary for a successful sale.
How can your sales teams connect with prospects in these circumstances and continue to build successful relationships with educators, administrators, schools and districts? Leveraging data and analysis to identify particularly strong prospects and tailoring your marketing collateral and sales pitches to the information you have about these potential customers.
Profiling and data analysis drive efficient resource allocation
“You need to know as much as possible about your prospects for success.”
While education professionals are facing a time crunch due to their regular duties and the addition of those more specific to public health and the pandemic, there are still opportunities for edtech companies to complete sales. Solutions that address needs related to the current pandemic are a clear example. If your company happens to offer systems that help students and educators integrate in-person and remote work as a part of a hybrid learning model, you may find there are many potentially interested prospects. Even in this kind of advantageous situation, you need to know as much as possible about your prospects to determine which ones are the most likely to convert.
There are so many differences between schools and districts, even those within the same city or that border each other, that it’s impossible to keep track without specialized and dedicated tools. With administrators and educators alike under more stress than usual in terms of identifying and implementing effective learning models to respond to the COVID-19 pandemic, it’s even more important to make sure prospects are a good fit for a specific edtech product. That means they have the capacity to use it in a way that benefits them and have the financial reserves available to pay for it as well.
Profiling and data analysis tools can go a long way toward helping to identify these prospects. With the right tools in hand, your company could determine which schools are eligible for certain types of federal funding that can be applied to your products. Or discover that a specific learning initiative in place in a given district has a high degree of alignment with one or more of the educational solutions you offer. You may even uncover details that lead you to believe certain schools and districts aren’t good fits for your products, which helps you trim down your prospect list and focus on the potential customers who are most likely to convert.
Agile is here to provide the profiling and data analysis tools that fuel effective identification and prioritization of your prospects. With tools like eProfile, you can gain deeper insights into your customer base. That’s true both as its own distinct group and in comparison with the much broader education universe of all schools and districts. You may find new prospects that are very similar in relevant ways to existing ones, or identify common factors that weren’t clear without deep analysis. With a flexible use model and a wide range of reports, charts and graphs to generate, eProfile offers relevant and valuable data to every type of edtech company. To schedule your eProfile demo, get in touch with us today.
