In the second installment of this video series, Kassidy will discuss:
The importance of audience segmentation in social and digital advertising.
Real-world examples of successful campaigns through segmentation.
The different types of audience segmentation and how to use audience personas to build those audience segments.
Tools and platforms for collecting and analyzing data, retargeting and remarketing strategies, aligning ad content with audience segments, and optimizing campaigns for long-term success.
Kassidy Krown – Digital Advertising Manager for Agile Education Marketing, supporting clients in reaching their marketing goals through strategic planning, execution, and analysis of social and digital campaigns.
education expertise matters
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