How to Pitch to Schools in 2022
Nothing will be the same for schools after the widespread changes that the COVID-19 pandemic has introduced to classrooms. However, it’s time to move forward, albeit in a different direction, with new information in hand. This goes from the methods that curriculum is taught and extends all the way to the vendors that school districts […]
What it Costs to Run a School: Education Expenses
From providing a fair salary to educators and administrators to purchasing tools and supplies that students need to learn, running a school is costly; honestly, it is a small price for a well-educated American population. However, state and federal governments are constantly looking at their bottom line and evaluating how their public educational infrastructure uses […]
Webinar: Data Enhancement and Learning Loss in the ESSA Era Part 2
Agile Video Series DataEnhancement Part 2 Data Enhancement And Learning Loss In The ESSA Era with Mike LeClare + Meredith Biesinger + Fekremariam “Fekre” Tefera Watch Now In the second installment of this video series, Mike + Meredith + Fekre will discuss: The latest learning loss and subject proficiency data. National level proficiency data broken […]
Webinar: Data Deep Dive with Mike LeClare: Data Enhancement
Agile Video Series Data Enhancement Part 1 Data Enhancement And Learning Loss In The ESSA Era with Mike LeClare Watch Now In the first installment of this video series, Mike will discuss: Gain a deeper understanding of how to leverage demographics and data that only Agile can provide How to target your messaging based on […]
Teacher Professional Development: What Skills are Priorities Now?
Teresa Marchant Professional development opportunities: Teacher Professional development opportunities have drastically changed due to Covid and additional advancements in technology. These unforeseen changes have been challenging, not just for us as educators but for students as well. Frequent instructional interruptions due to illness, quarantines, and school schedules will impact future learning. In addition, they may […]
Free Guide: Email Marketing Best Practices
Everything you need to know to be an email marketing pro! Email has been a staple of the education marketer’s toolbox for a long time now. While it may not be the newest and shiniest marketing tactic, it’s one that can consistently deliver good quality leads and high ROI.
Webinar: Deep Dive into Agile with Verlan Stephens
Agile Video Series Data Deep Dive Part 1 Deep Dive into Agile + What Qualities Help Agile Better Serve the Market with Verlan Stephens Watch Now In the first installment of this video series, Verlan will discuss: What products does Agile offer to the market and how do our various products help us cater to […]
Creating Data Informed Strategies for Business Success
Today, reaching specific schools or districts relies on personalization through thorough research. Understanding pain points, navigating hardships, and creating a solution that’s valuable to their particular needs are critical to the success of your business. A strategy built on targeted outreach and raw data allow you to grow and give your clients exactly what they […]
The Impact of Social Media in Education
Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center. But social media isn’t just […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Webinar: Higher Education Influencer Marketing
As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]
Webinar: Influencer Marketing in Education
Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Influencer Marketing in K12 Education
Brian Healy Managing Partner Education Market Experts Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now. To download the webinar presentation deck, click here. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile. Learn […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different? How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
Educators Informed Decision Making
Contact Agile to learn how to find the key decision makers! Research regarding the amount of informed decisions a teacher makes per class range are astonishing. Scholars Hilda Borko and Richard Shavelson summarized studies that reported .7 decisions per minute during interactive teaching. Researcher Philip Jackson noted that elementary teachers have 200 to 300 decision […]
Social Media as a Marketplace – Webinar
Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]