Create Educator Contact Lists for Sales, Direct Mail, and Email
Creating a targeted educator contact list is key to successful marketing and sales outreach. Whether you’re connecting with teachers, principals, or other school staff, having accurate, up-to-date contact information ensures your message reaches the right people. But building and maintaining these lists can be a daunting task. Read on to explore the benefits of creating […]
Celebrating Black History MonthÂ
Black history month is celebrated in February. This is an excellent time of year to dedicate our learning to the lives of many famous black Americans. By incorporating technology, your students can learn many skills while learning about various periods. Collaborative Projects: Using software such as google documents or canvas allows students to create a shared document; […]
How Education Companies and Their Products Can Help TeachersÂ
How Education Companies and Their Products Can Help Teachers Embracing Educational Technology How can more teachers integrate educational technology into their classrooms in a productive way that builds on their skills and improves learning? Teachers and administrators can have misconceptions about what technology usage means for their classrooms because they may not completely understand its […]
How to Pitch to Schools in 2022
Nothing will be the same for schools after the widespread changes that the COVID-19 pandemic has introduced to classrooms. However, it’s time to move forward, albeit in a different direction, with new information in hand. This goes from the methods that curriculum is taught and extends all the way to the vendors that school districts […]
2023 Educational Funding
2023 Educational Funding 2023 Educational Funding budget request:Â In 2022, the budget request made investments in American education through the American Rescue Plan. This trend will continue into 2023, with more attention given to the apparent inequalities of students. The gap has only been widened because of the COVID-19 pandemic and the transitions that became […]
The Problem of Education Funding Gaps in America
Education in America is notoriously variable, depending on factors like location, average population, income, and many other elements. Among the reasons for fluctuation in quality and access is the noticeable education funding gaps for school districts across the United States. Each state, county, and district has funding requirements and availability, leaving room for wide gaps […]
The Importance of Omni-Channel Presence in Modern Edtech MarketingÂ
Download our Omni-Channel outreach eBook Today! By this point, the importance of Omni-Channel Presence in modern Edtech marketing has been well established and is no longer an emerging trend. Instead, it has become an absolute necessity to master. Increasing your omni-channel presence is a widely recognized strategy for engaging with prospects and current clients, gathering […]
Global Private Tutoring Market 2022 Trends
Here are the Global Private Tutoring Market 2022 Trends Market size Private tutoring differs from after-school programs or tutoring centers because it usually happens in the student’s home with one-on-one attention given by a tutoring expert. According to MarketWatch, the global Private Tutoring market size has increased in 2022 from USD 425.5 million in 2021. […]
Mental Health Wins for Schools
Mental health and public schools At the end of February, President Biden spoke in his State of the Union Address about the value of mental health resources in schools. In addition, Biden announced that he would be implementing a strategy to aid the overall mental health crisis in America. This is a part of the Unity Agenda, […]
Students, Staff, and Swiss Cheese?
Teresa Tate My district’s problems could be compared to a slice of swiss cheese. There are many problems, and some problems may appear to be the larger holes while other problems appear much smaller. Concerns include behavior, absenteeism, gaps in learning, lack of substitutes, teacher recruitment, distrust, and overall educator burnout. These are just a […]
The Rejuvenation of After School Programs
Why were afterschool programs struggling? One of the main reasons that afterschool programs screeched to a halt in 2020 and 2021 was the lack of funding. Especially for low-income school districts, much of the public school funding went to supporting remote learning programs, leaving less money for tutoring. In order to have afterschool programs during […]
Digital Literacy
Elementary School Resources such as read-aloud, videos, and online activities that encourage students to learn the importance of being a good digital citizen are essential. For example, I have used programs like Google’s internet safety curriculum, Interland. However, I have found it lacks the ethical use component. This required me to supplement with another program. […]
Classroom’s Latest Technology
Technology is always changing and advancing with new information. When it comes to education tech, it is not far behind. With a hands-on approach, digital tactics are becoming more important in an increasingly online learning environment. Let’s explore some of the newest and latest technologies that teachers are integrating into their classrooms. Blended […]
Digital Literacy — What’s Changed and What’s NEW
In a world that operates increasingly online, digital literacy is becoming increasingly essential to include in K-12 education. Unfortunately, many adults struggle with digital literacy as it is. For example, a 2019 Pew Research study found that 49% of American adults have no idea what private browsing is. However, the same study did find that younger adults […]
School Safety – New Approaches, Technologies + Concerns
School Safety – New Approaches, Technologies + Concerns New concerns The meaning of safety changed for the world in general on the heels of the COVID-19 pandemic. Suddenly, it was imperative that social distancing and other preventative measures were being taken to prevent the spread of sickness. Safety has always been important to educators, but […]
Updated Social Media Landscape: How to Connect with Education Leaders
According to the 2020 Educator Confidence Report created by the Houghton Mifflin Harcourt Learning Company in collaboration with YouGov, 73% of teachers feel that the experience with distance learning over the last two years has made it evident that technology in teaching and learning is here to stay. Educators understand the necessity of edtech today, and it’s […]
How Important is Networking for Edtech Professionals?
As an edtech professional, expanding your network is an effective way to gain leads and grow your outreach to teachers and other education decision-makers. Here are a few examples of ways to network in your industry:Â Get on social media It’s also a networking platform, providing the opportunity to search for other edtech professionals. This […]
School Funding and Pandemic Relief: How Will it be Spent?
Pandemic relief has helped millions of people across the nation feel a sense of financial stability after lockdowns. As the federal government continues to provide pandemic aid to schools up and down the country, the hope is for teachers and other decision-makers to turn this money into solutions that will provide for future generations of […]
Helping Educators Keep Up with the Dynamic Classroom
Teaching today looks much different than it did just a few years ago. Teachers, students, and parents alike may be accustomed to the idea of remote learning. Still, there’s an indefinite back and forth between in-person and online education based on the rollercoaster of the pandemic and an increase in COVID-19 cases. Educators and administrative staff […]
Creating Data Informed Strategies for Business Success
Today, reaching specific schools or districts relies on personalization through thorough research. Understanding pain points, navigating hardships, and creating a solution that’s valuable to their particular needs are critical to the success of your business. A strategy built on targeted outreach and raw data allow you to grow and give your clients exactly what they […]
Pinterest in the Classroom: A Valuable Tool For Educators
Pinterest, used by many as a mood board or organizational platform for personal interests, has been popular since its inception and has continued to gain traction over the years. In fact, according to the Business of Apps, there are currently 367 million active users of Pinterest. That figure is up from 335 million users in […]
Tik Tok Use in Education
Anyone who uses social media has at least heard of Tik Tok, the social networking service that takes video sharing to the next level. From short-form dances to comedy sketches and magic tricks, there’s something for everyone on the well-known app. But just how popular is it? In 2019, TikTok was downloaded 738 million times, […]
The Impact of Social Media in Education
Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center. But social media isn’t just […]
How to Sell Yourself to Other Educators
Dear Educators, If you clicked on this post, you might fit into a category typical of many educators these days: You are looking to expand your horizons for the new year and become a content creator You are interested in reimagining your current brand and stepping up your game You are currently in the business of working with […]