How Do School Budgets Work?

Education information

Learn the best times to market to schools and maximize ROI by understanding school budgets and purchasing cycles. Discover key phases and strategies below.

2024-2025 Back to School Guide

2024-2025 Back to School Guide Back to school already?! Yes! School is in session for many classrooms right now. If not, it will be soon. Here is your essential back-to-school guide for the 2024-2025 school year. Whether you are a teacher, administrator, or an Ed-tech business, this guide is a valuable resource that will help […]

Bus Driver Shortage

Mini Toy bus.

Learn how bus driver shortages impact schools and their student outcomes, and discover what education solution providers can do to help.

Mental Health Considerations for Educators and Students

Mental Health Considerations for Educators and Students There has been a growing concern about mental health in education over the last few years. This is not just a trend, but a pressing issue that demands our attention. We are witnessing teachers leaving the classroom and families seeking alternative schooling for their children. The culprit? Stress.  […]

5 Strategies for Marketing to Schools

A diverse team stands in front of a blackboard covered with branding and advertising concepts. They are engaged in a lively conversation during a business conference, discussing strategies for a new advertising campaign. The setting reflects a collaborative effort in commerce and communication

Explore effective strategies and solutions for enhancing your marketing to schools while aligning outreach efforts with relevant purchasing cycles.

Takeaways from ISTELive 24

ISTELive 24 event logo over Denver skyline img

Unlock the secrets of school budgets and purchasing cycles, and how businesses in the education sector can introduce more effective strategies for outreach.

Leaders Leave Too: The Unspoken Crisis of School Leaders Resigning

Leaders Leave Too: The Unspoken Crisis of School Leaders Resigning There’s a lot of talk about teachers leaving the classroom and the education field altogether. Many people are more or less aware that America is experiencing a teacher shortage. Although their personal reasons vary, the current teacher shortage typically falls into three categories: overworked, underpaid, […]

It’s Time To Assess Assessments

It’s Time To Assess Assessments Tests, assessments, and evaluations are hot topics in education right now, and rightfully so because they happen constantly. How much testing is too much testing? That’s a difficult question to answer. However, most educators would agree that students are currently being tested or assessed way too much. With continued state-driven […]

G.A.M.E.S. for the Classoom

G.A.M.E.S. for the Classoom I recently attended a professional development session where the presenter intentionally used the word “play” in the presentation. For years this was an unspoken no-no in our district.  Yes, students used educational games but we never said that word because students were learning not playing. There has been a sudden shift […]

Gaming in Classrooms

Gaming in Classrooms As I was writing this piece, I had multiple flashbacks to the 1980s, the decade I first experienced game based learning. To this day, I attribute these gaming experiences as integral to my understanding of my favorite subject –  history. However, although the games I was playing were directly related to content, […]

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