Teachers, we celebrate you!
Meredith Biesinger, Guest Contributor Almost every teacher will tell you that they didn’t choose their profession for the spotlight. For many educators, their greatest successes are words of encouragement, and moments of connection and progress that happen with their students, in their classroom, every day. Teachers play such an active role in the lives of […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
Summer Planning: How to Connect with Educational Leaders
By Craig Perrier Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to. Schools, for example, might be closing earlier than usual. Contrastingly, other […]
Steps to convert the most freemium leads
Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum. Now you want to keep things going by rolling out full solutions to these […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile.  Learn […]
How Teachers and Administrators Use Education Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools, and districts about teaching styles, curricula, student achievement, and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs […]
School Readiness for Online Learning
Are Schools Ready for Virtual Education? In this time of uncertainness that has enveloped our educational system, how do schools and districts transition from traditional classroom-based instruction to an online, virtual classroom environment? Verlan Stephens, Managing Partner Agile Education Marketing, researched thousands of districts and how they are coping with these new challenges and we’ve […]
Building relevant content for drive-in movie style learning
The worldwide outbreak of COVID-19 has forced educators, administrators and the edtech companies that serve them to shift gears when it comes to managing operations and, most importantly, providing valuable, relevant content educational experiences for students. The range of responses has highlighted the value education professionals place on their careers and their classes, schools and […]
{SURVEY RESULTS} The State of Education Marketing
In a survey done in February and March 2020, Agile Education Marketing partnered with eSchool Media to ask education sales and marketing leaders what their biggest challenges and plans are for this year. Why did we want to find out what challenges current edtech companies are facing? Well – when you’re in education sales and […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different?  How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]
How to Use Customer Data Integration Effectively
A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]
Conference Opportunities, Real and Imaginary
By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction. Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can have at state, regional, and […]
Curriculum Leadership and the Impact of Data
Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study. What’s more, curriculum doesn’t exist in isolation. […]
How Can Organizations Get Started With Data Management?
How Can Organizations Get Started With Data Management? Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data […]
What Is Good Data Quality?
What Is Good Data Quality? Good quality data enables businesses like yours to utilize tools and systems to act on this information to their fullest extent. In the context of marketing, and education marketing in particular, data accuracy and consistency helps you plan effective campaigns. It also enables you to connect only with the prospects that […]
How to Use Third Party Data for Education Marketing
How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]
Educators Informed Decision Making
Contact Agile to learn how to find the key decision makers! Research regarding the amount of informed decisions a teacher makes per class range are astonishing. Scholars Hilda Borko and Richard Shavelson summarized studies that reported .7 decisions per minute during interactive teaching. Researcher Philip Jackson noted that elementary teachers have 200 to 300 decision […]
Social Media as a Marketplace – Webinar
Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]
Make Your Data Work For You
Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data. Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications. He will take you on a journey of capturing information, […]
Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]