Beyond Native Ads: Aligning Campaigns to the Educator Journey
In education marketing, it’s easy to think of campaigns as isolated moments—an ad flight here, an email there, a push around a key buying season. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, real performance comes from alignment, not activity. Specifically, alignment to how educators actually move through awareness, evaluation, and decision-making.
Beyond Native Ads: Privacy, Compliance + the Future of Data
When marketers talk about performance, the conversation often turns to clicks, impressions, and conversions. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the future of education marketing data is being shaped just as much by privacy and compliance as it is by performance metrics.
Beyond Native Ads: The State of Native Advertising
Native advertising remains one of the most common starting points for digital campaigns—and for good reason. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, native targeting is fast, accessible, and built directly into the platforms marketers already use.
Beyond Native Ads: The Agile Advantage
In a landscape shaped by privacy changes, fragmented platforms, and increasingly complex buying journeys, education marketers need more than isolated tactics. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the real advantage comes from having a data foundation designed specifically for education—and that’s where Agile stands apart.
Education Workforce Trends: How Districts and Schools Are Evolving in 2025
Every new school year brings fresh priorities – and workforce data offers a unique window into how education is changing. Agile’s latest analysis shows a clear shift in how districts and schools are preparing for the future.
Why Agile’s Approach Outperforms Native Targeting in Digital Advertising
Struggling to reach educators with native ads? Learn how Agile’s verified data and custom targeting deliver stronger engagement and better leads.
Create Educator Contact Lists for Sales, Direct Mail, and Email
Creating a targeted educator contact list is key to successful marketing and sales outreach. Whether you’re connecting with teachers, principals, or other school staff, having accurate, up-to-date contact information ensures your message reaches the right people. But building and maintaining these lists can be a daunting task.
How to Sell Your Product to Schools
Selling to schools doesn’t have to be complicated. Learn how to reach the right educators, navigate school-level buying decisions, and position your product for faster adoption in the K-12 market.
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Webinar: Higher Education Influencer Marketing
As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]
Webinar: Influencer Marketing in Education
Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.
Get the Most out of Omni-Channel Marketing
Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to incorporate this […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Influencer Marketing in K12 Education
Brian Healy Managing Partner Education Market Experts Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now. To download the webinar presentation deck, click here. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
Steps to convert the most freemium leads
Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum. Now you want to keep things going by rolling out full solutions to these […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
Webinar – Unlock Influential Educators
Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile. Learn […]
How Teachers and Administrators Use Education Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools, and districts about teaching styles, curricula, student achievement, and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs […]
Data Driven Engagement
What do a principal, lead teacher, and guidance counselor have in common? A vested interest in the purchasing decisions that happen in their schools. What’s different? How they make decisions about what is the best fit for the school, the students, and themselves. Listen to Agile Education Marketing Managing Partner, Robert O’Dell, where he’ll discuss high […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]