AgileConnect for HubSpot

USER GUIDE

Best Practices

Let us know if you’d like us to create a sandbox instance for you. Things to check:

  • Look at the Agile K12 custom objects to ensure that data is populating.
  • Create a marketing list based on the data in Agile properties.
  • Prospect a handful of records using the prospecting tool.

Use the prospecting tool to create saved searches that match the requirements of your data license. Keep the ‘Limit to License’ box checked.

Check the ‘Run List Weekly’ box for all saved searches you want to import automatically. These will import new records on Monday mornings, around 6:00am MT.

You can add Agile properties to the view on the company and contact pages. Some important fields to consider adding:

  • Contacts
    • Personnel Status Text – indicates if an educator is Active or Inactive
      • ⚠️When prospecting or marketing, ALWAYS exclude inactive personnel from your lists.
    • Agile’s Email Address – keep this near the standard email field
    • Agile’s Job Title
    • Any other properties that are important to your team
  • Companies
    • Institution Status Text – indicates if an institution is Active or Closed
    • Institution Name Proper 
    • Enrollment or other institution data that’s important to your team

HubSpot has a setting that lets you automatically associate contacts with companies using email domains. This doesn’t work well for the education industry. Almost all schools in South Dakota use the same email domain, and it’s very common for schools to use the district’s domain.

We strongly recommend that you turn this setting off.

Purge inactive contacts and companies regularly. The Institution Status Text and the Personnel Status Text indicate whether the record is active/inactive/closed.

  • DON’T purge personnel or institutions that are associated with opportunities, tasks, notes, etc.
  • ⚠️When prospecting or marketing, exclude inactive personnel from your lists.

 

When two (or more) companies have the same Institution UID or two or more contacts have the same Personnel UID, this indicates that they are duplicates and can be merged.

Speak with a Consultant     |     866.782.0241 x 108     |     [email protected]

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