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GCEFCU Uses Agile Data to Drive Membership and Business Growth

 

“ With Agile, we now have the tools  to reach our target  audience without  relying on luck. If one in 10 people work  for a school district, we’re now targeting that one person  rather than wasting time and resources connecting with  the nine folks who don’t qualify for  membership.”


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The Gulf Coast Educators Federal Credit Union (GCEFCU) provides
financial services specifically to school employees and their families
in the greater Houston area. Since it was founded in 1948, the
credit union has seen significant growth. Every year brings
expanded service areas, new branch openings and more potential
educator members.

“We have a large service area, but membership is exclusively for
educators,” explained Jamieson Mackay, Senior Vice President. It
proved challenging for the GCEFCU team to reach that niche local
market — like finding a needle in a haystack. “It was difficult to find
contact information for the educators in our target markets.”
In 2015, when Mr. Mackay was researching teacher out-of-pocket
spending, he came across an Agile Education Marketing survey that
not only answered his questions, but also offered a solution to the
credit union’s targeted marketing challenges: Agile Education
Marketing’s education database.