1 LeadNurturePlaybook 122817 tnLead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. And along the way, you’ll increase engagement, establish solid thought leadership and build stronger customer relationships.

Download our playbook to begin building your own lead nurture strategy. In it, you’ll learn:

  • The important role marketing automation plays in lead nurturing
  • What information educators want to know, and how they want to learn it, at specific levels of the buying process
  • How to time messaging around the phases of the education purchasing cycle
  • How to target your content to the appropriate stakeholders by documenting key educator personas

 

Complete the form below to start building your own lead nurture strategy.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.