How Can Organizations Get Started With Data Management?
Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data sources on hand – you need an effective data […]
What Is Good Data Quality?
Good quality data enables businesses like yours to utilize tools and systems to act on this information to their fullest extent. In the context of marketing, and education marketing in particular, data accuracy and consistency helps you plan effective campaigns. It also enables you to connect only with the prospects that have an interest in or […]
How to Use Third Party Data for Education Marketing
How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]
Educators Informed Decision Making
Contact Agile to learn how to find the key decision makers! Research regarding the amount of informed decisions a teacher makes per class range are astonishing. Scholars Hilda Borko and Richard Shavelson summarized studies that reported .7 decisions per minute during interactive teaching. Researcher Philip Jackson noted that elementary teachers have 200 to 300 decision […]
Relevant Communication Feels Good!
The education industry is an industry of communication. Information is constantly and consistently being shared, taught, evaluated, studied, and revised. Stephen R. Covey once said, “When the trust account is high, communication is easy, instant, and effective.” For businesses that are marketing towards educators, trust is key. Is the information you’re sharing with teachers, and […]
The State of Social Media
How constant change the state of social media and defines this always-on, interactive media channel. Recent headlines from Twitter have shaken the general public – if you aren’t using your social handle/profile, then twitter will give it to someone who will. As social media becomes increasingly ubiquitous, it also begins to suffer from the normal […]
AASL surpassed the attendance goal by 20% with social media
Finding support for a major social media marketing campaign Having worked with Agile previously on direct mail campaigns and seeing success, AASL made an easy decision to take advantage of Agile’s new social media marketing service, AgileSocial. Their goal was to promote their upcoming National Conference and Exhibition. AASL wanted to effectively promote this campaign […]
Making Makerspaces Happen in Education
By Craig Perrier It is often stated that education moves in cycles by supporting new initiatives that are really renamed older practices. This claim to recycling has some merit to it. But, just like history, practices in education never really fully repeat themselves. Take, for example, the current attention to the “Makerspace” in education phenomenon. […]
Social Media as a Marketplace – Webinar
Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]
Combating automated clicks and bots
Automated clicks, also called roboclicks, and bots can inflate and alter metrics related to email marketing and create false positives in campaigns. Learn how your organization can address these issues. Emails are a notably effective tool for marketers across the economy. In terms of education marketing in particular, reaching out to teachers and a variety of […]
Make Your Data Work For You
Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data. Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications. He will take you on a journey of capturing information, […]
Why Your Organization Needs to Put Data Governance Front and Center
Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, from audience segmentation to follow-up […]
Social Media For Education
Incorporating social media for your education marketing strategy is no longer between want and need – it’s a need. In any vertical of business including social media marketing to your plan is making its spot known, especially in the world of education technology. We know first-hand. Working with clients and prospects daily, we understand that […]
Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]
The Real Story Behind Back To School
Back To School: As told by classroom teachers. Teachers have a meaningful impact on students and families – and engaging with this group of professionals is just good business. So, what does back to school really mean? And, what do teachers really need to make this time of year successful? Listen to our latest annual […]
Don’t Cool Off For Summer
Listen to VP of Sales, Derek Dallmann and Managing Partner/CIO, Verlan Stephens as they cover key marketing elements and strategies to make the summer months heat up your 2019 strategy and get you ready for back-to-school. We’ll cover: – Website updates to make sure you’re back-to-school ready – Building a social strategy to reach educators […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]
Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Istation improves data, enhances strategy
Expanding nationally, and needing effective data to fuel growth Download Case Study With a plan to move beyond its traditional market in Texas, Istation needed to optimize its marketing and sales strategy to segment a much larger market, allowing its representatives to cover more ground efficiently. This growth coincided with the efforts of Kevin Sharpe, […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Create your own educator contact lists for sales, direct mail and email.
Educator Contact Lists Created Easily – Start building your list now! Creating your own lists of teachers or lists of principals in a specific district, school or state is easy and cost-effective with Prospector. Connect with the right educators or librarians in a single state or across the country when you create your own teacher […]
The continuing value of a current and accurate educational contact database
The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]