How to Use Third Party Data for Education Marketing
How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]
Educators Informed Decision Making
Contact Agile to learn how to find the key decision makers! Research regarding the amount of informed decisions a teacher makes per class range are astonishing. Scholars Hilda Borko and Richard Shavelson summarized studies that reported .7 decisions per minute during interactive teaching. Researcher Philip Jackson noted that elementary teachers have 200 to 300 decision […]
Social Media as a Marketplace – Webinar
Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]
Make Your Data Work For You
Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data. Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications. He will take you on a journey of capturing information, […]
Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]
The Real Story Behind Back To School
Back To School: As told by classroom teachers. Teachers have a meaningful impact on students and families – and engaging with this group of professionals is just good business. So, what does back to school really mean? And, what do teachers really need to make this time of year successful? Listen to our latest annual […]
Don’t Cool Off For Summer
Listen to VP of Sales, Derek Dallmann and Managing Partner/CIO, Verlan Stephens as they cover key marketing elements and strategies to make the summer months heat up your 2019 strategy and get you ready for back-to-school. We’ll cover: – Website updates to make sure you’re back-to-school ready – Building a social strategy to reach educators […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]
Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]