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Build Relationships This School Year

By. Teresa Marchant “Hand shake, high five or hug?” This was a typical greeting used by many elementary teachers. With worries of spreading germs, teachers and students have been asked to physically distance themselves this year. This means no hand shakes, high fives or hugs at arrival and dismissal times. However, it doesn’t mean you […]

Supporting Teachers With Digital Learning Tools

The digital learning education landscape is currently in a state of uncertainty. The spread of COVID-19 and the potentially serious health issues that stem from it mean many districts are still formulating plans for how students will return to school. Digital learning as a strategy for providing instruction while minimizing close contact, either to start […]

2020 Teaching Spending Survey: The Results Are In!

Guest Contributor:  Meredith Biesinger The results from April/May 2020’s IESD analysis, on behalf of Agile Education Marketing are in! Unanimously we can all agree that teachers are important, but did you know that most teachers consider their profession as part of their individual identity? The data shows that most teachers consider their profession to be […]

The State of Play: Education as the 2020-2021 School Year Approaches

The world of education faced a major disruption at the beginning of 2020. The COVID-19 pandemic forced schools to close across the country, sending students home and forcing educators and administrators to attempt to quickly adapt curricula to exclusively online learning. The current states of primary, secondary and higher education is still in flux. Potential strategies for the 2020-2021 […]

Strategies for Re-opening and How Edtech Companies Can Help

For the next school year, educational institutions across the country are developing plans that try to address the threat of COVID-19 while also providing an effective learning pathway for students. There are a variety of different strategies being considered by educators and administrators, including fully remote learning, the traditional approach and hybrid models that combine the two. […]

A Brief History of School Closures

The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]

Reopening of Schools: A Challenging Opportunity

Guest Contributor: Craig Perrier As I think about the start of the next school year, the words of the Greek Stoic Seneca come to mind, “Apply yourself to thinking through difficulties – hard times can be softened, tight squeezes widened, and heavy loads made lighter for those who can apply the right pressure.”  Wise advice […]

Webinar – Results – Teacher Spending Survey

Join Jay Sivin-Kachala, Ed. D. of Interactive Educational Systems Design, Inc. for an in-depth readout of this year’s Teacher Spending Survey. This year included a series of questions about the impact of school closures in addition to our purchasing behavior and discount topics.

Webinar – Care about the CARES Act? Us too.

Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]

Strategies for Making the Most of 3rd Party Data

3rd party data can be an incredibly valuable asset for marketers of all types. When it comes to edtech companies and digital marketing specifically, the nature of the market businesses want to target makes 3rd party data sources even more powerful. A highly defined prospect group means 3rd party data can be especially effective in generating […]

How To Find Insights From Data

Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]

Teachers, we celebrate you!

Meredith Biesinger, Guest Contributor Almost every teacher will tell you that they didn’t choose their profession for the spotlight. For many educators, their greatest successes are words of encouragement, and moments of connection and progress that happen with their students, in their classroom, every day. Teachers play such an active role in the lives of […]

Summer Teacher Professional Development: Provide Usable Experiences

By Craig Perrier, Guest Contributor This summer will be like none other we have experienced. Teacher professional development plans, if they have not been canceled, have most likely been restructured to meet the guidelines related to COVID-19.  Likewise, the focus of these experiences has (hopefully) shifted or expanded their scope in order to support teachers, […]

How You Can Understand and Improve Data Hygiene?

How You Can Understand and Improve Data Hygiene?  Data hygiene is a critical aspect of effective outreach for marketers in the edtech industry. Whether your company has a select group of prospects it wants to connect with or plans for a much broader marketing effort, it must ensure its messaging reaches the right people. With […]

What Are the Benefits of Outsourcing Your Data Clean-Up?

What Are The Benefits Of Outsourcing Your Data Clean-Up? Effective data clean-up is vital for sound decision-making. The information and insights drawn from data through review and analysis are only possible when that data is fit. This complex and time-consuming process requires valuable resources. In many cases, turning to an expert third party to complete […]

An Effective On-Demand Demo Campaign

By. Teresa Marchant Before you create an on-demand demo you need to create the demand, and target your potential influencers. This may be a bit trickier with school campus closures due to social distancing. It may feel like summer has come sooner this year.  However, summer is a great time to catch teachers before the […]

The Summer Season of Professional Development

By. Meredith Biesinger Nothing about the 2019-2020 school year has been typical. As most K-12 schools, and even higher education switched over to a virtual learning model in March, online education has been the hot topic during the last quarter of this school year. As preparations are being made for the upcoming 2020-2021 school year, […]

Social media marketing in education

We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]

Summer Planning: How to Connect with Educational Leaders

By Craig Perrier Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to.  Schools, for example, might be closing earlier than usual. Contrastingly, other […]

Steps to convert the most freemium leads

Convert your freemium leads now. Freemium to Premium You’ve supported the shift to digital for countless teachers and students. You’ve started numerous schools and students on your product. You’ve fostered relationships by providing resources & built confidence with your solid curriculum.  Now you want to keep things going by rolling out full solutions to these […]

Why Building a School Email Address List is So Important

Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]

Starting a Conversation – School Summer Marketing

Continue to market through the summer Make your marketing and sales outreach efforts even more effective, fine tune your targeting and segmentation, and leverage the work you’ve been doing to support teachers and students.  Don’t lose momentum now – schools have funds and are spending to create the new normal for learning environments.  Now is […]

Webinar – Unlock Influential Educators

Big budgets, fancy trade show booths and expensive give-aways might get some attention – but when it comes to educators spending time with vendors, they want products and services that will really make a difference. So, rather than talking to everyone – start talking to the right stakeholders, influencers and decision makers in schools that fit your ideal customer profile.  Learn […]

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