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Good, Bad, Ugly of Virtual Learning

By: Michael Niehoff Saying that virtual learning, or the entire impact of the pandemic on schools, has been overwhelming would be an understatement. That being said, there have been lots of positives, especially this fall after lots of real time learning last spring. These include, but are not limited to greater technology integration, collaboration, experimentation, […]

Making the most of your sales opportunities by leveraging data

The academic year is already underway and schools and districts have many more issues to contend with than is normal. Stakeholders aren’t uniformly against making new purchases, especially when it comes to edtech that can help address core concerns or connect students with new opportunities for academic development. However, they often don’t have as much extra […]

Going Back To College During the Pandemic

College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues to lead to outbreaks and […]

The Importance of Omni-Channel Presence in Edtech Marketing Today

The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]

Webinar: Higher Education Influencer Marketing

As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]

Webinar: Influencer Marketing in Education

Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.

Digital Learning: My new favorite representative(s)

Digital Learning: My new favorite representative(s), and how he/she wooed me in the time of Corona.  By: Craig Perrier Remember when you first started working with schools?  Think back to those days. What parts of your professional self were elevated by the freshness of the job? How proactive were you with clients?   What was your […]

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