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Understanding the Omni-Channel Marketing Concept

For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]

Create your own educator contact lists for sales, direct mail and email.

Educator Contact Lists Created Easily – Start building your list now! Creating your own lists of teachers or lists of principals in a specific district, school or state is easy and cost-effective with Prospector. Connect with the right educators or librarians in a single state or across the country when you create your own teacher […]

The continuing value of a current and accurate educational contact database

The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk […]

Aligning social media with your high-level marketing strategy

Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]

Looking Good!: Troubleshooting Email Display Problems

During this hour-long webinar broadcast on November 19, 2014, email marketing and coding expert, Geoff Phillips from EmailOnAcid shares his insight on how to test, what to look for, and tips and tricks for getting your emails to look the way you want in some of the most used email browsers. Geoff reviews: All the […]

Complying with CAN-SPAM

The CAN-SPAM Act was first enacted in 2003 and updated in 2009. The law establishes the rules for commercial email and commercial messages. It gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. Complying with the CAN-SPAM Act is quite easy. Don’t […]

Offers That Teachers Find Most Compelling

Offers That Teachers Find Most Compelling Ever wonder what offers make educators respond most to emails? We have the answer! Source: Survey of 946 educators completed by Agile Education Marketing and SheerId, June 2014

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