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Educator Persona Worksheet

Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]

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Ultimate Email Marketing Toolkit

The Ultimate Email Marketing Toolkit

Data from a 2017 Agile Education Marketing survey reveals that educators value email for communicating with vendors about their products and services. However, research also indicates that your competitors have caught on to email’s effectiveness, as educators receive many emails every single day — often reaching the double digits. Your messages must make a statement […]

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1 LeadNurturePlaybook 122817 tnLead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators

Free Guide: Lessons in Lead Nurturing

Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]

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Guide to Writing AdWords That Connect with Educators

By: Damon Carr, Senior Account Executive Educators are students at heart. When researching education products and services, they know how to study. We asked educators what sources they value most for information about education products and services, and top on their list were websites. Educators most likely wind up on these sites through online search: […]

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Email Marketing Resources

Tips, strategies and insight to create effective email campaigns   Agile works day in and day out developing, deploying and analyzing email campaigns. We’re happy to share what we know and what we learn to help you develop amazing email campaigns that get the results you want. Explore our resources below, and be sure to […]

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