Omnichannel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omnichannel marketing.
While many believe what they’re doing, is already enough – think again. An article posted by Richard Fong on jeffbullas.com shows that 70% of consumers use three channels or more to research a purchase.
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