Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. And along the way, you’ll increase engagement, establish solid thought leadership and build stronger customer relationships.
Download our playbook to begin building your own lead nurture strategy. In it, you’ll learn:
- The important role marketing automation plays in lead nurturing
- What information educators want to know, and how they want to learn it, at specific levels of the buying process
- How to time messaging around the phases of the education purchasing cycle
- How to target your content to the appropriate stakeholders by documenting key educator personas