Agile Education Marketing is pleased to announce Agile Social – connecting you with more of the right educators.
October 16, 2018
Denver, CO - Agile Education Marketing announces the addition of social media services to our extensive offerings in engagement and education market intelligence. Agile Social is an effective engagement service designed to enable you to reach beyond traditional marketing channels and engage with your customers and target audience where they spend time already. Agile Social connects you on the key social media channels used by educators.
Director, Digital Strategy, Ryan Fox says, “Agile Social will open new doors for our clients improving online traffic, building awareness with the right people and driving more sales. We have already seen so much success and I look forward to working with even more companies on their social strategies.”
Agile Social enables our clients to further leverage the market insights and business knowledge that exists, in a new way. Clients can now run laser-targeted advertisements to just the right people, target specific people based on their own customer or prospect lists, and even retarget website visitors to keep their message front and center.
Agile Social extends the education market expertise our clients have relied on for over a decade. Chief Information Officer, Verlan Stephens shares, “The data know-how from our team that you’ve relied on for over a decade can now inform your social media campaigns and strategy. Our social media advertising services combined with our experience in education target marketing, help you generate immediate results on social media.”
For more information, contact your Agile Education Marketing Account Representative at 866.783.0241
Founded in 2009, Agile Education Marketing is the leading data intelligence provider focused exclusively on this dynamic market. At the intersection of market intelligence and business, our clients accelerate their reach in to schools and districts through innovative programs built on database intelligence, data services, targeted outreach, and multichannel optimization.
Latest Teacher Shopping Study Reveals Out-of-Pocket Spend on Classroom Supplies Climbs 39% To Five-year High
Fifth Annual Survey from Agile Education Marketing and SheerID Shows Teachers “Feel the Pinch” of Increased Costs and Strongly Prefer Retailers That Provide Exclusive Teacher Offers and Programs
Portland, OR – August 15, 2018 – According to a new survey of 538 K-12 teachers across the U.S., out-of-pocket spend continues to skyrocket for educators. Published today by SheerID and Agile Education Marketing, the fifth annual teacher shopping study reveals teachers’ out-of-pocket spending on classroom supplies, instructional materials and professional development soared to $652 — a 39% increase from last year and the highest amount since the survey started in 2013. The study also found that teachers continue to reward retailers that provide exclusive teacher offers and programs, with 88% indicating they actively seek out those retailers. Insight gleaned from the survey underscores the importance of gated, exclusive offers geared to teachers to help them save money, as well as the value of ongoing online programs in driving loyalty and free word-of-mouth marketing.
Teachers from around the country have been forced to spend more of their own money to ensure their students have adequate materials. A large majority (71%) of teachers spent over $500 on their classroom, with some reporting having spent an astounding $7,000 during the course of the year. As spending increased, 83% of teachers indicated they actively seek out retailers that provide teacher discounts over a competitor. In addition, 84% recommend retailers that provide teacher offers to other teachers.
Agile Education Marketing Launches New Website to Offer Even More Expert Insight and Resources to Help Businesses Connect with K-12 Educators
The new version of SellingToSchools.com provides expanded content and strategic guidance from industry thought leaders and educators on how to successfully promote and sell products and services in the K-12 education market.
July 2, 2018, Denver, CO —Agile Education Marketing is excited to offer a rich source of information to sales and marketing professionals who want to develop their knowledge about the K-12 education market and discover proven strategies to connect with and engage educators. Building on the original SellingtoSchools.com, Agile has significantly grown and enhanced the site’s knowledge base. Access to all of the site’s market information, expert advice and strategic guidance will continue to be available at no charge.
Teachers Spend More than 10% of Their Salaries on Classroom Supplies
Annual Teacher Shopping Survey from SheerID and Agile Education Marketing Reveals Teachers Spend More than 10% of Salary on Classroom Supplies
Eugene, OR – August 8, 2017 – For the fourth consecutive year, SheerID and Agile Education Marketing have surveyed hundreds of K-12 teachers across the United States to better understand how and when they shop, what they shop for, and how much they spend, which this year, turned out to be nearly 11% of their paychecks. The survey data included responses from 674 teachers who shared insights from the 2016-2017 school year, highlighting the dependence on teacher-specific discounts to save money, as well the correlation between loyalty and brands that recognize teachers throughout the year.