Fifth Annual Survey from Agile Education Marketing and SheerID Shows Teachers “Feel the Pinch” of Increased Costs and Strongly Prefer Retailers That Provide Exclusive Teacher Offers and Programs


Portland, OR – August 15, 2018 – According to a new survey of 538 K-12 teachers across the U.S., out-of-pocket spend continues to skyrocket for educators. Published today by SheerID and Agile Education Marketing, the fifth annual teacher shopping study reveals teachers’ out-of-pocket spending on classroom supplies, instructional materials and professional development soared to $652 — a 39% increase from last year and the highest amount since the survey started in 2013. The study also found that teachers continue to reward retailers that provide exclusive teacher offers and programs, with 88% indicating they actively seek out those retailers. Insight gleaned from the survey underscores the importance of gated, exclusive offers geared to teachers to help them save money, as well as the value of ongoing online programs in driving loyalty and free word-of-mouth marketing.

Teachers from around the country have been forced to spend more of their own money to ensure their students have adequate materials. A large majority (71%) of teachers spent over $500 on their classroom, with some reporting having spent an astounding $7,000 during the course of the year. As spending increased, 83% of teachers indicated they actively seek out retailers that provide teacher discounts over a competitor. In addition, 84% recommend retailers that provide teacher offers to other teachers.

The new version of provides expanded content and strategic guidance from industry thought leaders and educators on how to successfully promote and sell products and services in the K-12 education market.

July 2, 2018, Denver, CO —Agile Education Marketing is excited to offer a rich source of information to sales and marketing professionals who want to develop their knowledge about the K-12 education market and discover proven strategies to connect with and engage educators. Building on the original, Agile has significantly grown and enhanced the site’s knowledge base. Access to all of the site’s market information, expert advice and strategic guidance will continue to be available at no charge.

Annual Teacher Shopping Survey from SheerID and Agile Education Marketing Reveals Teachers Spend More than 10% of Salary on Classroom Supplies

Eugene, OR – August 8, 2017 – For the fourth consecutive year, SheerID and Agile Education Marketing have surveyed hundreds of K-12 teachers across the United States to better understand how and when they shop, what they shop for, and how much they spend, which this year, turned out to be nearly 11% of their paychecks. The survey data included responses from 674 teachers who shared insights from the 2016-2017 school year, highlighting the dependence on teacher-specific discounts to save money, as well the correlation between loyalty and brands that recognize teachers throughout the year.

Campus, from Agile Education Marketing, provides custom-built tools to support businesses at every stage of the education selling cycle, from lead generation to invoicing.

Denver, CO—April 4, 2017—Agile Education Marketing, a leading provider of education information and marketing solutions, announced today the release of Campus, a new Software-as-a-Service (SaaS) application that provides a complete set of sales and marketing systems integrated with and powered by Agile’s robust database of K-12 public, private and Catholic schools and districts

With Campus, any business that sells products or services to educators can market and sell using a single platform. Campus provides integrated CRM, email platform. Campus provides integrated CRM, ESP (Email Service Provider), lead capture, lead nurture, proposal, and invoicing functionality. Each of these functions has been specifically designed to accommodate the unique way that districts and schools are structured, make decisions and purchase products.

“Businesses spend a lot of time and money trying to fit and maintain education information,” said Scott Brooks, Agile’s Vice President of Corporate Development. “Campus was specially built for how education businesses operate and how they interact with education customers and prospects. Campus supports the full cycle of sales and marketing functions in one system. Companies will see savings from being able to let go of redundant systems and will reduce headaches and hassles for their tech, sales and marketing teams who will no longer have to learn, manage or maintain multiple systems.”

Managing Partner Verlan Stephens added, “Our focus is to make it easy for businesses selling to schools, especially those new to the market, to connect with educators and move them through the lead to customer lifecycle. Over the years, we’ve helped a lot of companies integrate our information into CRM, marketing automation and email platforms. We realized there was a real need for a system that works the way education businesses do without any custom programming or workarounds.”

Campus empowers education businesses to create targeted sales and marketing lists; design, send and track CAN-SPAM compliant emails to educators; capture and nurture leads; manage the sales communication process; and generate proposals and invoices. Every Campus subscription includes access to more than 149,000 K-12 educational institutions and 4.4 million K-12 educators. Users may also import their existing customer data into Campus to initiate customer marketing campaigns, track sales activity and receive payments. By leveraging Campus’s all-in-one-capabilities, companies can connect with educators more effectively and efficiently, which can dramatically increase sales and revenue.

For more information about Campus and to request a demo of the system, visit

About Agile Education Marketing

Founded in 2009, Agile Education Marketing is an innovative education information firm that supports the marketing initiatives of businesses selling products and services to early childhood, K-12 and higher education institutions and personnel. Agile’s at-school and at-home mailing and email lists, coupled with their deep knowledge and insight, help education businesses improve their sales and marketing results and maximize their investments. For more information about Agile, visit

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.