Beyond Native Ads: The State of Native Advertising
Blog Post Popular Posts Video Segment from Beyond Native Advertising, featuring Kassidy Kinner Native advertising remains one of the most
December 29, 2025
As an educator and a parent, I’ve seen more programs, platforms, and “innovations” than I can count—each one promising to make classroom life easier, faster, or more efficient. But here’s the thing: very few of them actually feel like they were made by someone who’s ever stood in front of thirty kids at 8:00 a.m. on a Monday morning.
Teachers aren’t data points. We’re not personas on a spreadsheet or targets on a chart. We’re people—honest, tired, passionate, endlessly creative people—juggling lesson plans, paperwork, parent emails, and the emotional weight of shaping young lives. Every teacher I know pours their whole heart into this work, and yet, too often, we’re treated as if our insights are optional instead of essential.
If you’ve ever spent a day in a classroom, you know it’s a place full of contrasts. One moment, you’re explaining fractions; the next, you’re helping a child through tears because their morning started off rough. You might spend your lunch break grading papers or trying to fix the Wi-Fi so you can finish a lesson. There’s laughter, exhaustion, and grace all mixed together. It’s real life—and it’s what most “solutions” miss when they’re developed in boardrooms instead of classrooms.
That’s why it matters so much when education companies take the time to truly understand teachers. When they ask about our challenges, listen to our stories, and see the world through our eyes, it shows. Tools become more intuitive. Training feels more relevant. Technology actually supports instruction instead of interrupting it. The difference between being talked at and being listened to is everything.
The best ideas in education come from genuine collaboration—when developers, administrators, and teachers sit down together, not as experts and end-users, but as partners. Because teachers don’t just want products; we want to be part of the process. We want our voices to shape the tools that shape our classrooms.
When companies take that approach—when they design with empathy and curiosity—it builds something far greater than efficiency. It builds trust. It reminds us that we’re not just another number or survey response. We’re human beings who love what we do, who believe in our students, and who want to make learning meaningful.
At the end of the day, education runs on connection—not code or campaigns, but people. When companies take the time to understand teachers, they’re not just improving products. They’re investing in the heartbeat of education itself. And that’s where real change begins.
Meredith Biesinger is a licensed dyslexia therapist, in addition to being an experienced classroom teacher and K-12 administrator. Meredith also works as a consultant, where she bridges the bridge the gap between K-12 school districts and ed-tech organizations. With a passion for literacy, she is also a professional writer and syndicated author. With a M.Ed in Educational Leadership and a B.S. in English Education and Creative Writing, she has had rich and diverse opportunities to teach students and education professionals in different parts of the country as well as overseas.
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