Omnichannel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omnichannel marketing.
So, we’ve been busy finding out the best ways to incorporate an omnichannel marketing strategies to your current marketing plans, from current key trends to core considerations to develop strong and successful campaigns.
“companies with a strong omnichannel marketing strategy have seen a 9.5% year-on-year increase in their annual revenue
– Aberdeen Group
While many believe what they’re doing, is already enough – think again. An article posted by Richard Fong on jeffbullas.com shows that 70% of consumers use three channels or more to research a purchase.
Become an expert in omnichannel marketing and download our latest eBook to gain the insight you need to create your first or next omnichannel marketing campaign. Think back-to-school!
Need help implementing this strategy? Reach out to your Account Executive.