The world of education, from preschools and kindergartens to doctoral programs, has been forced to adapt to the need for social distancing imposed by the threat of the COVID-19 virus.
With educators and administrators developing strategies for connecting with students remotely and continuing to provide a relevant and enriching educational experience, edtech companies that specialize in on-demand content have an opportunity to step up. Educational content offered in a format that students can access on their own time is especially valuable as traditional options for in-person one-on-one and group learning are limited.
Taking the time to improve outreach efforts and marketing strategy can only help your organization more effectively connect with educators and administrators. That means more opportunities to drive sales while giving teachers, schools and districts valuable educational content at the same time. And even as the COVID-19 threat will eventually subside, understanding how to connect with educators when other circumstances impact the regular structure of learning can help your company remain agile and relevant.
The world of education, from preschools and kindergartens to doctoral programs, has been forced to adapt to the need for social distancing imposed by the threat of the COVID-19 virus.
With educators and administrators developing strategies for connecting with students remotely and continuing to provide a relevant and enriching educational experience, edtech companies that specialize in on-demand content have an opportunity to step up. Educational content offered in a format that students can access on their own time is especially valuable as traditional options for in-person one-on-one and group learning are limited.
Taking the time to improve outreach efforts and marketing strategy can only help your organization more effectively connect with educators and administrators. That means more opportunities to drive sales while giving teachers, schools and districts valuable educational content at the same time. And even as the COVID-19 threat will eventually subside, understanding how to connect with educators when other circumstances impact the regular structure of learning can help your company remain agile and relevant.
Building more effective outreach around on-demand content
“Inform potential customers in an efficient, relevant and understanding fashion.”
Understanding the market for your educational content is a vital task. It’s also complicated even when schools are operating normally, with education professionals and students flowing in and out on a regular basis. In the current climate, educators and administrators may have even less time to work with vendors.
The action steps for COVID-19 response detailed by the National Association of School Psychologists offer insight into the substantial amount of additional work many teachers and administrators must handle in addition to their many regular duties. While these professionals may be interested in what your organization has to offer, you need to inform them in an efficient, relevant and understanding fashion.
Consider this advice for building positive, productive connections with educators and demonstrating the value of on-demand content:
- Have alternatives in mind for crucial in-person meetings:Â The Tech Edvocate highlighted the value of face-to-face meetings in the sales process, especially when working with school district and individual school leadership. That type of gathering generally isn’t possible in the short term. Your company should take the initiative to offer a straightforward alternative, such as an online meeting through a videoconferencing service. Addressing key issues ahead of time, from audio quality to videoconferencing software compatibility across different devices and platforms, demonstrates an eye for detail and a general sense of care for potential customers.
- Highlight what education professionals care about most: The effectiveness of your on-demand content and changes in student performance related to their use of it is critically important to education professionals. While other factors, such as cost, play a major role in the decision-making process, few if any educators and administrators will move forward on a purchase if they don’t have a deep understanding of the resource’s effectiveness. Gathering and presenting this data in an engaging and orderly fashion for individual consumption, considering the circumstances, is simply vital.
- Make every new contact count: The best presentations and strategies for connecting with decision-makers are only useful when your organization knows it’s reaching out to the right prospects. At Agile, we’re dedicated to providing current, cleansed, dependable and actionable data to fuel marketing campaigns for edtech businesses. When you leverage our resources – as well as our experience and expertise in the field – you can count on reaching the right people at the right time.
For more support in building consistent, targeted education marketing efforts around your on-demand content, get in touch with the team at Agile today.
