Social issues on social media: When to take a stand
Companies and brands have recently become more involved in social causes, spurred by growing public support for a variety of causes and concerns. The growth of social media, with its ability to create more personal connections between businesses and customers than was possible with mass media, has played a key role in this transition. Effective, […]
Support for customer-facing teams in an ever-changing school landscape
Your company’s marketers and sales staff are absolutely critical parts of your overall operations. These customer-facing teams build effective and engaging marketing materials, make contact with key stakeholders through a variety of means and close the deals that provide the revenue needed to fuel your operations. Supporting these teams is a foundational consideration even when […]
Going Back To College During the Pandemic
College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues to lead to outbreaks and […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
The State of Play: Education as the 2020-2021 School Year Approaches
The world of education faced a major disruption at the beginning of 2020. The COVID-19 pandemic forced schools to close across the country, sending students home and forcing educators and administrators to attempt to quickly adapt curricula to exclusively online learning. The current states of primary, secondary and higher education is still in flux. Potential strategies for the 2020-2021 […]
Strategies for Re-opening and How Edtech Companies Can Help
For the next school year, educational institutions across the country are developing plans that try to address the threat of COVID-19 while also providing an effective learning pathway for students. There are a variety of different strategies being considered by educators and administrators, including fully remote learning, the traditional approach and hybrid models that combine the two. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]
Why Building a School Email Address List is So Important
Maintaining an accurate, current list of email addresses on a school-by-school basis is an important consideration for many education marketers. Having this data on hand allows for effective marketing solutions that takes into account the relevance of a product or service, the ability of prospects to make a purchase and other similarly important factors. For example, sharing […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.
How Teachers and Administrators Use Education Data-Driven Decision-Making
Data is at the core of countless decisions made by teachers, schools, and districts about teaching styles, curricula, student achievement, and the resources they purchase to support educational performance. Businesses in the edtech field need to understand the value of data for educators and administrators if they want to align their values with the needs […]
School Readiness for Online Learning
Are Schools Ready for Virtual Education? In this time of uncertainness that has enveloped our educational system, how do schools and districts transition from traditional classroom-based instruction to an online, virtual classroom environment? Verlan Stephens, Managing Partner Agile Education Marketing, researched thousands of districts and how they are coping with these new challenges and we’ve […]
Building relevant content for drive-in movie style learning
The worldwide outbreak of COVID-19 has forced educators, administrators and the edtech companies that serve them to shift gears when it comes to managing operations and, most importantly, providing valuable, relevant content educational experiences for students. The range of responses has highlighted the value education professionals place on their careers and their classes, schools and […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]
How to Use Customer Data Integration Effectively
A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]
Curriculum Leadership and the Impact of Data
Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study. What’s more, curriculum doesn’t exist in isolation. […]
How Can Organizations Get Started With Data Management?
How Can Organizations Get Started With Data Management? Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data […]
What Is Good Data Quality?
What Is Good Data Quality? Good quality data enables businesses like yours to utilize tools and systems to act on this information to their fullest extent. In the context of marketing, and education marketing in particular, data accuracy and consistency helps you plan effective campaigns. It also enables you to connect only with the prospects that […]
How to Use Third Party Data for Education Marketing
How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]
Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]