What’s Happening in Higher Education

It’s 2025, and the higher education landscape is at a pivotal point. Rapid technological progress, societal shifts, and the ongoing commitment to empower all learners are both exhilarating and daunting. The challenges and opportunities we face necessitate bold initiatives, innovative strategies, and collaborative efforts. Yet, our education system’s resilience in the face of these challenges is a testament to its strength and adaptability, providing reassurance in uncertain times. 
How To Market to Schools and Align With Purchasing CyclesÂ

Discover the art of selling to the right stakeholders in school districts, precisely timing your outreach efforts with their purchasing cycles.Â
How to Prepare and Stay Positive During Policy Shifts in Higher Education
Change is inevitable. When a new administration steps in, change is bound to happen. Change isn’t always a bad thing and is often necessary. The biggest hurdle to overcome in higher education right now is how to overcome and adapt to these changes while providing a fair and quality education to adult students.
Maximizing Education Spending: 5 Strategies for Demonstrating ROI and Driving Success

Learn why showcasing a solution’s ROI to schools is crucial amid reduced funding to drive adoption and nurture lasting partnerships.
EdTech Conferences in 2025: Top Picks, Insider Tips + Growth Strategies for Solution Providers
Discover the top EdTech conferences to attend in 2025 and 2026, including strategies to stay ahead, grow your network, and maximize your impact.
Strategies for Selling to Teachers and Meeting School Needs

Discover how to effectively engage teachers as key influencers in school purchasing decisions, and learn strategies to meet their needs and boost impact.
How to Sell Your Product to Schools
Selling to schools doesn’t have to be complicated. Learn how to reach the right educators, navigate school-level buying decisions, and position your product for faster adoption in the K-12 market.
Trending: Transitioning from Public School to Homeschool

Homeschooling has experienced an unprecedented surge, initially driven by the pandemic-induced shift to the remote learning model. However, five years later, we are in a post-pandemic education system in which more and more families are choosing to homeschool. In 2019, approximately 2.5 million students were homeschooled in the United States. However, this number has risen […]
2025: The Return of Intention

2025: The Return of Intention As a new year begins, people often reflect and think about how they want this new year to be different from the previous year. A trend in parents’ responses has been, “We want our time back.” Parent’s schedules are chock-full of work and home responsibilities, not to mention their children’s […]
The Benefits of Digital Asset Management for School Districts

Learn how digital asset management simplifies file organization for schools and helps businesses deliver impactful solutions in the education sector.
Design and Deliver Effective Professional Development Solutions for Schools

Learn how to design impactful, tailored professional development solutions and better connect with schools using comprehensive education data.
Navigating Cyber Threats to Schools: How Stakeholders Can Offer Support and Protection

Discover the top cyber threats impacting K-12 schools and explore how stakeholders can address these challenges to protect students and school operations.
Adapting to HEA Policy Shifts Under the New Administration

Discover how HEA changes under the new administration impact schools and vendors, including strategies to navigate compliance, funding, and equity shifts.
Developing a State-Specific Sales Outreach Strategy for the B2E Market

Learn how to tailor your B2E sales outreach with state-specific strategies, data-driven insights, and personalized messaging for educational leaders.
Education Funding Options in the Wake of Administrative Changes

Discover how proposed changes to the U.S. Department of Education impact funding, schools, and providers, plus strategies to adapt in a shifting landscape.
English Language Learners: Confidence & Communication

English Language Learners: Confidence & Communication When we hear the term ELL or English Language Learners, it can often be overwhelming. As educators, we are presented with various hurtles all the time. But what happens if a student doesn’t speak your native language? Or if they are new to the country and can’t communicate with […]
Unleashing the Power of EdIntel: How Data Insight Boosts EdTech Success in K-12 Schools

Explore how companies access and leverage robust data insight to reach K-12 schools and stakeholders more effectively.
How Community Based Resources Helps Schools and Students Thrive

How Community Based Resources Helps Schools and Students Thrive It’s a powerful truth that schools have the potential to evolve into vibrant community centers, enriching everyone with diverse learning experiences and resources. However, many schools currently close their doors after classes, missing out on opportunities to engage and support the entire community. Let’s envision a future […]
Dear Stakeholders, We Thank you.

Blog Post Popular Posts Gratitude, collaboration, and progress—these timeless values continue to underpin the education landscape as we navigate the opportunities and challenges of 2024. As we reflect on the past year, we are reminded that challenges will always arise, but the dedicated professionals in this sector can be counted on to rise with collaborative […]
Preparing for a Potential TikTok Ban: How Education Marketers Can Stay Connected and Resilient

Discover how a potential TikTok ban could impact education marketing and explore alternative ways to stay connected with educators and students.
Takeaways from EdWeek Market Brief Summit 2024

Discover strategies for effective marketing to schools, including the importance of strategic timing, relationship-building, and personalized outreach.
How to Market to Schools: Aligning Efforts with Institutional Needs

Discover strategies for effective marketing to schools, including the importance of strategic timing, relationship-building, and personalized outreach.
High Stakes Testing = High Stakes Outcomes: Exploring Test Anxiety in K-12 Students

High Stakes Testing = High Stakes Outcomes: Exploring Test Anxiety in K-12 Students Two words in the education world hold way too much power: Standardized tests. Standardized tests are a mainstay in U.S. education and play a critical role in measuring student’s measured success. However, these tests have a prominent blind spot, as they fail […]
Districts of Distinction: Leveraging Unique Attributes for Better Engagement with Schools

Following Agile’s Districts of Distinction initiative, we’re exploring why understanding district uniqueness is crucial for enhancing outreach and engagement.